Marketplace image requirements

Marketplace image requirements are the rules each selling platform sets for product photos: the minimum and recommended size in pixels, the file types and file size it accepts, how many images a listing can hold, and what the main image is allowed to show. They differ more than most sellers expect. Amazon, Walmart and TikTok Shop want the main image on pure white; Etsy, eBay and your own store let you choose the background; Temu wants portrait images for clothing and squares for everything else. A sharp, square JPG of about 2000 × 2000 pixels with the product centered is a safe starting point, adjusted to each platform's rules. The guides below give the exact numbers for each marketplace, store builder and resale app.

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Amazon Product Image Requirements (2026): Main Image Rules, Sizes and a ChecklistAmazon product image requirements for 2026: main image rules, pure white backgrounds, image size, file formats, a seven-image plan and a pr…
Etsy Listing Photo Size (2026): Thumbnail Cropping, Requirements and the Photos That SellThe Etsy listing photo size to use in 2026, how thumbnail cropping works, how many photos to add, and the photo set that sells handmade and…
eBay Photo Requirements (2026): Picture Size, How Many Photos and What's BannedeBay photo requirements for 2026: 500 px minimum, 1600 px recommended picture size, up to 24 photos per listing and what the picture policy…
Shopify Product Image Size (2026): Best Sizes for Products, Collections and BannersThe best Shopify product image size for 2026, plus collection, banner and logo sizes, consistent aspect ratios, file size, alt text and a s…
Walmart Marketplace Image Requirements (2026): Size, Main Image Rules and a ChecklistWalmart Marketplace image requirements for 2026: 2200x2200 recommended size, 1500 px zoom minimum, 5 MB limit, white main image rules and a…

What are Amazon's product image requirements?

Amazon's main image must sit on pure white (RGB 255, 255, 255), show only the product, and have the product fill at least 85% of the frame, at 1,000 pixels or more on the longest side so zoom works. The Amazon product image requirements guide covers sizes and file rules, and why an Amazon main image gets rejected lists the usual fixes. Plan the other slots with Amazon secondary images, Amazon infographic images and Amazon lifestyle images. Brand owners also need the A+ content image sizes, the Amazon storefront banner size, the Amazon hero image size and the Amazon product video requirements. Handmade sellers follow the Amazon Handmade image requirements. If your photos show AI-generated models, add the Amazon AI-generated people tag, and compare AI tools for Amazon sellers.

What size should Etsy listing photos be?

Etsy recommends photos at least 2,000 pixels on the shortest side, allows up to 20 photos and a video per listing, and crops the first photo to a roughly 4:3 thumbnail in search, so keep the product centered with margin. Start with Etsy listing photo size and the Etsy listing video requirements, then set the Etsy banner and shop icon size. Digital and print sellers should check whether mockups are allowed on Etsy and how to make mockups for digital products on Etsy. The rest of the listing is covered in how to use Etsy tags, ChatGPT prompts for Etsy listings and AI tools for Etsy sellers. To grow, read how to get your first sale on Etsy, how to get more sales on Etsy, Pinterest marketing for Etsy sellers and Etsy vs Amazon Handmade fees.

What are eBay's photo requirements?

eBay photos must be at least 500 pixels on the longest side, eBay recommends about 1600 × 1600, and a listing can hold up to 24 photos with no added borders, text or watermarks. Used items need real photos of the actual item, flaws included. The eBay photo requirements guide covers the picture policy and how many photos to use by item type. Add a clip with the eBay listing video requirements, brand your shop with the eBay store billboard size, and tighten titles, item specifics and pricing with these eBay listing tips. Parts sellers can follow how to photograph car parts for eBay.

What do Walmart, TikTok Shop, Google Shopping and other marketplaces require?

Most large marketplaces follow Amazon's pattern: a square main image on white with nothing added on top, often at a higher minimum size. Walmart recommends 2200 × 2200 pixels (Walmart product image requirements, Walmart product video requirements). TikTok Shop allows up to nine square images (TikTok Shop product image requirements, TikTok Shop video requirements). Google Merchant Center raises its minimum to 500 × 500 for every product from January 31, 2027 (Google Shopping image requirements). Temu wants 3:4 portrait images for apparel and squares for everything else (Temu product image requirements), and SHEIN sets its own rules (SHEIN product image requirements). Home and furniture sellers need the five image types in Wayfair image requirements and the Chairish photo requirements. Also covered: Kaufland, Mercado Libre, Faire, Reverb and Bonanza.

How many photos can you post on Poshmark, Mercari, Vinted and other resale apps?

Resale apps care less about white backgrounds and more about honest photos of the item itself, and each caps the photo count differently. Poshmark allows 16 photos and shows them in 3:4 portrait (Poshmark photo tips, Poshmark and Depop photo size); Mercari and OfferUp allow 12 (Mercari photo tips, OfferUp photo tips); Vinted allows 20 (Vinted photo tips); and Facebook Marketplace allows 10 (how many photos Facebook Marketplace allows). See also Depop photo tips, Wallapop photo tips, Grailed photo tips and the Vestiaire Collective photo requirements for luxury resale.

What image size should you use on Shopify and other store builders?

On your own store almost any image uploads, so the rule that matters is consistency: one aspect ratio for every product so collection grids line up. Shopify recommends 2048 × 2048 pixels (Shopify product image size), with separate guides for the Shopify banner size and Shopify product video size. Beyond images, use the Shopify product description template, how to increase Shopify conversion rate and AI tools for Shopify stores. Other builders: WooCommerce product image size, BigCommerce product image size, Wix product image size, Squarespace image size, Square Online image size and Big Cartel image size. For chat and local listings, see the WhatsApp Business catalog image size and Google Business Profile photo size.

What images do print-on-demand, crowdfunding and digital product platforms need?

These platforms ask for mockups, covers and campaign banners more than product photos. Decide between print-on-demand mockups and real samples, compare Printful vs Printify, and check the Zazzle image size. Campaign pages have their own artwork sizes: the Kickstarter image size (1024 × 576, 16:9) and the Indiegogo image size. For digital downloads, use the Gumroad cover image size and the TPT thumbnail size.

Main product image rules on the biggest marketplaces (from each linked guide)
Platform	Minimum size	Recommended size	Main image background	Photos per listing
Amazon	1,000 px on the longest side	2000 × 2000 px	Pure white (RGB 255, 255, 255)	Up to 9 in most categories
Etsy	About 635 px wide (first photo)	2,000 px or more on the shortest side	No required background	Up to 20, plus a video
eBay	500 px on the longest side	About 1600 × 1600 px	Uncluttered and neutral; white generally best	Up to 24
Walmart	1500 × 1500 px for zoom	2200 × 2200 px	Seamless pure white	At least 4 recommended
TikTok Shop	600 × 600 px	1000 × 1000 px or larger	Pure white	Up to 9
Google Shopping	100 × 100 px (500 × 500 from Jan 31, 2027)	About 1500 × 1500 px	No overlays, watermarks or borders	1 main + up to 10 additional
Shopify	Zoom suffers below 800 × 800 px	2048 × 2048 px	Your choice; keep one style	Up to 250 media items

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Frequently asked questions

What image size works on most marketplaces?

A square image of at least 2000 × 2000 pixels, saved as JPG under a few megabytes, meets or beats the minimum on most marketplaces and leaves room for zoom. Check each platform's guide for its exact limits and aspect ratio.

Do all marketplaces require a white background?

No. Amazon and Walmart require a pure white background on the main image; Etsy, eBay, Shopify and most resale apps allow any background, though a clean, consistent one usually sells better.

How many photos should a listing have?

Use as many as the platform allows that each show something new: front, back, details, scale, packaging and the product in use. Most platforms allow between 8 and 24 images.