An Etsy listing video should be 5 to 15 seconds long, and Etsy plays it without sound: any audio is removed on upload. Upload MP4 or MOV, keep the file under 100 MB, and shoot at 1080p or higher. Show the product moving: turning in your hand, in use, or up close.
A listing video sits in the photo gallery next to your images, and on many listings it's the only thing that moves. It answers the questions still photos leave open: how big is it, how does the fabric drape, does the glaze shimmer? This guide covers Etsy's video requirements, what to film for different products, how to shoot and trim a clip on your phone, and a quick option for when you only have photos.
- Length: 5–15 seconds. Clips outside that range may be rejected or cut.
- No sound: Etsy removes audio, so the video has to make sense silently.
- File: MP4 or MOV, up to 100 MB, ideally 1080p.
- What to show: scale, texture, movement and the product in use, not a slideshow of your photos.
- Shoot it on your phone by a window, steady, with the product filling the frame.
What are the Etsy listing video requirements?
Etsy listing videos must be 5 to 15 seconds, play silently, and stay under 100 MB. Etsy's help center blocks automated checks, so the figures below combine Etsy's published guidance as widely reported by sellers; confirm anything marked as varying in your listing editor.
| Requirement | Etsy listing video | What to aim for |
|---|---|---|
| Length | 5–15 seconds | 8–12 seconds |
| Sound | Removed on upload; videos play muted | Film with no voiceover or music |
| File size | Up to 100 MB | 20–60 MB |
| Resolution | 1080p or higher recommended | 1920×1080 or 1080×1920, 30 fps |
| Format | MP4 or MOV | MP4 with H.264 if a MOV won't upload |
| Shape | Etsy lets you crop after upload; reports vary on accepted ratios | Square or vertical crops well in the gallery |
| Videos per listing | One is the long-standing rule; some sellers report more | Check your listing editor |
Etsy's listing video length, sound and file limits were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
iPhones record in HEVC by default, which some upload flows reject. Switch to "Most Compatible" under Settings > Camera > Formats before filming, or export the clip again as H.264 MP4.
Do Etsy listing videos have sound?
No. Etsy strips the audio track when you upload, so buyers watch your video silently. Don't rely on a voiceover to explain anything, and don't add on-screen text so small it can't be read on a phone. Let the product show itself: a hand turning it, a lid opening, fabric moving.
What should you film for an Etsy listing video?
Film the thing photos can't show: real size, movement, texture and the product being used. One clear action per clip works better than several quick cuts in 15 seconds.
| Product | What to film |
|---|---|
| Jewelry | Worn on a hand or neck, turning slowly so stones catch the light; clasp opening |
| Clothing and accessories | Worn and moving, a spin or a walk; fabric close-up; bag opened |
| Candles | Lit flame flickering; lid lifted; the jar turning to show the label |
| Ceramics and home decor | Turned in hand to show glaze and size; in place on a shelf |
| Prints and wall art | Framed on a wall, camera slowly moving closer to show paper texture |
| Digital downloads | Screen recording of the file scrolling, or a printed copy being handled |
| Personalized items | The personalization close up, then the full item |
| Toys and kids' items | Being played with: moving parts, soft textures, size next to a hand |
How do you make an Etsy listing video on your phone?
Shoot a 20–30 second clip by a window, then trim it to the best 10 seconds in your phone's photo app. No editing software is needed.
- Set up by a window in daylight, on the same background as your photos so the gallery looks consistent.
- Set the camera to 1080p at 30 fps (on iPhone: Settings > Camera > Record Video).
- Steady the phone. Rest it on books or a small tripod; move the product, not the camera.
- Lock focus and exposure by pressing and holding on the product.
- Film one slow action for 20–30 seconds: turning the item, putting it on, opening it.
- Trim to 8–12 seconds in Photos (iPhone) or Google Photos (Android). Keep the smoothest part.
- Upload in your listing under Photos and video, crop if prompted, and watch it on your phone before saving.
- Start on the product. The first second shows in the gallery; don't open on an empty table or your hand reaching in.
- Fill the frame. The video is small on a phone; the product should take up most of it.
- Match the photos. Same color, same item. A video that shows a different shade from your photos causes returns.
Can you make an Etsy listing video from a photo?
Yes, with care. Free video apps can turn several photos into a slideshow with slow zooms, and AI image-to-video tools can animate one photo into a short clip with subtle motion such as a slow camera push-in or moving light. Either gets something moving into your gallery when you can't reshoot.
Know the trade-offs. AiArter's image-to-video tool makes 5-second clips at 480p for 15 credits. Five seconds meets Etsy's minimum length, but 480p is below the 1080p Etsy recommends, so treat it as a quick test or a social clip rather than a replacement for real footage. AI motion can also warp labels and fine details, so check every frame, and don't publish a clip that shows the product differently from what you ship. Our guide to turning a product photo into a video covers which photos animate well.
Animate one product photo into a 5-second clip with a slow camera move, then use it for a social post or a quick test.
Animate a photo7 days free · 50 credits · No credit cardDo Etsy listing videos help sales?
Etsy encourages sellers to add videos and shows them in the listing gallery, where they give buyers information photos can't. Etsy doesn't publish a guaranteed effect on search or sales, so judge it by your own stats: add videos to your best-selling listings first and compare visits and conversion over a few weeks.
Common Etsy video mistakes
| Mistake | Why it hurts | Fix |
|---|---|---|
| Under 5 or over 15 seconds | Rejected or cut off | Trim to 8–12 seconds |
| Relying on a voiceover | Etsy removes sound | Show it, don't say it |
| Shaky handheld footage | Looks amateur, hard to watch | Rest the phone; move the product |
| Dim indoor light | Grainy video, wrong colors | Window daylight |
| Product small in frame | Unreadable on a phone | Fill most of the frame |
| Slideshow of the same photos | Adds nothing new | Show scale, motion or use |
Your photos still do most of the work on Etsy. For gallery image sizes see Etsy listing photo size, and for whether to use mockups, Etsy mockups vs real photos. If you also want video for TikTok or Reels, where sound matters, AiArter's UGC video ads pair an AI creator holding your product with a script and captions; ideas are in TikTok product video ideas.
Frequently asked questions
How long can an Etsy listing video be?
Etsy listing videos must be between 5 and 15 seconds. Around 8 to 12 seconds is a good target: long enough to show one clear action, short enough to hold attention.
Do Etsy videos have sound?
No. Etsy removes the audio when you upload, so videos play silently. Make sure the video makes sense without a voiceover or music.
What is the max file size for an Etsy video?
Etsy listing videos can be up to 100 MB. A 10-second 1080p clip from a phone is usually well under that; if yours isn't, export it again at 1080p instead of 4K.
What resolution should an Etsy video be?
1080p or higher is recommended. Set your phone to record 1080p at 30 frames per second, which keeps the file small and looks sharp in the listing gallery.
Why won't my video upload to Etsy?
The usual causes are a clip shorter than 5 seconds, a file over 100 MB, or an iPhone HEVC file. Trim it, export at 1080p, or switch the camera to Most Compatible and film again.
Can I add a video to an existing Etsy listing?
Yes. Edit the listing, add the video in the Photos and video section, crop it if prompted, and publish the changes. Editing a listing this way doesn't charge a new listing fee.
Animate a product photo into a short clip, or make a talking UGC video ad for TikTok and Reels from the photos you already have.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
