Etsy listing video requirements, in short: a video can be 3 to 15 seconds long (Etsy's listing form says 5 to 15, so aim for at least 5), up to 100 MB, and plays without sound because Etsy removes the audio. Upload MP4, MOV or another common format at 1080 pixels or more (500 px is the minimum), in a shape between 2:1 and 1:2. You can add 2 videos to each listing, alongside up to 20 photos.
More on this topic: Marketplace image requirements, every guide in one place.
A listing video sits in the photo gallery next to your images, and on many listings it's the only thing that moves. It answers the questions still photos leave open: how big is it, how does the fabric drape, does the glaze shimmer? This guide covers Etsy's video requirements, how long a video can be, what to film for different products, how to shoot and trim a clip on your phone, and a quick option for when you only have photos.
- Length: 3–15 seconds per Etsy's help article, 5–15 in the listing form. Aim for 8–12. Longer clips get cut to 15 seconds.
- No sound: Etsy removes audio on upload, so the video has to make sense silently.
- File: up to 100 MB; MP4, MOV, AVI, FLV, 3GP or MPEG.
- Resolution and shape: 500 px minimum, 1080 px or more ideal; any ratio from 2:1 (wide) to 1:2 (tall).
- How many: 2 videos per listing, plus up to 20 photos.
What are the Etsy listing video requirements?
Etsy listing videos must be 15 seconds or shorter, 100 MB or smaller, at least 500 pixels, and between 2:1 and 1:2 in shape; Etsy strips the sound. These are the figures from Etsy's own help center:
| Requirement | Etsy's rule | What to aim for |
|---|---|---|
| Length | 3–15 seconds (help article); 5–15 seconds (listing form) | 8–12 seconds |
| Sound | Removed on upload; videos play muted | Film with no voiceover or music |
| File size | Up to 100 MB | 20–60 MB |
| Resolution | Minimum 500 px; ideal at least 1080 px | 1080×1080, 1080×1350 or 1920×1080 at 30 fps |
| Formats | MP4, MOV, FLV, AVI, 3GP, MPEG (and AAC listed) | MP4 with H.264 |
| Aspect ratio | Between 2:1 and 1:2 | Square or 4:5 crops best in the gallery |
| Videos per listing | 2 | One showing use, one showing detail or scale |
| Photos per listing | Up to 20 | Video sits in the same gallery |
Etsy's listing video length, sound, size and format rules were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
Sources: Etsy Help “How to Add Listing Videos” and “How to Create a Listing”. The two pages disagree on the minimum (3 vs 5 seconds), so a clip of 5 seconds or more is safe on both. Older guides still say one video per listing; Etsy now allows two.
How long can an Etsy video be?
An Etsy listing video can be up to 15 seconds long. Etsy's help article gives a 3 to 15 second range and the listing form asks for 5 to 15, so keep every clip between 5 and 15 seconds. Clips longer than 15 seconds are cut, so Etsy decides which part buyers see; trim the clip yourself to the best 8 to 12 seconds before uploading. Shop and About section videos are a separate feature with their own rules.
iPhones record in HEVC by default, which some upload flows reject. Switch to "Most Compatible" under Settings > Camera > Formats before filming, or export the clip again as H.264 MP4.
Do Etsy listing videos have sound?
No. Etsy strips the audio track when you upload, so buyers watch your video silently. Don't rely on a voiceover to explain anything, and don't add on-screen text so small it can't be read on a phone. Let the product show itself: a hand turning it, a lid opening, fabric moving.
What should you film for an Etsy listing video?
Film the thing photos can't show: real size, movement, texture and the product being used. One clear action per clip works better than several quick cuts in 15 seconds.
| Product | What to film |
|---|---|
| Jewelry | Worn on a hand or neck, turning slowly so stones catch the light; clasp opening |
| Clothing and accessories | Worn and moving, a spin or a walk; fabric close-up; bag opened |
| Candles | Lit flame flickering; lid lifted; the jar turning to show the label |
| Ceramics and home decor | Turned in hand to show glaze and size; in place on a shelf |
| Prints and wall art | Framed on a wall, camera slowly moving closer to show paper texture |
| Digital downloads | Screen recording of the file scrolling, or a printed copy being handled |
| Personalized items | The personalization close up, then the full item |
| Toys and kids' items | Being played with: moving parts, soft textures, size next to a hand |
How do you make an Etsy listing video on your phone?
Shoot a 20–30 second clip by a window, then trim it to the best 10 seconds in your phone's photo app. No editing software is needed.
- Set up by a window in daylight, on the same background as your photos so the gallery looks consistent.
- Set the camera to 1080p at 30 fps (on iPhone: Settings > Camera > Record Video).
- Steady the phone. Rest it on books or a small tripod; move the product, not the camera.
- Lock focus and exposure by pressing and holding on the product.
- Film one slow action for 20–30 seconds: turning the item, putting it on, opening it.
- Trim to 8–12 seconds in Photos (iPhone) or Google Photos (Android). Keep the smoothest part.
- Upload in your listing under Photo and video, crop if prompted, and watch it on your phone before saving.
- Start on the product. The first second shows in the gallery; don't open on an empty table or your hand reaching in.
- Fill the frame. The video is small on a phone; the product should take up most of it.
- Match the photos. Same color, same item. A video that shows a different shade from your photos causes returns.
Can you make an Etsy listing video from a photo?
Yes, with care. Free video apps can turn several photos into a slideshow with slow zooms, and AI image-to-video tools can animate one photo into a short clip with subtle motion such as a slow camera push-in or moving light. Either gets something moving into your gallery when you can't reshoot.
Know the trade-offs. AiArter's image-to-video tool makes 5-second clips at 480p for 15 credits. Five seconds meets Etsy's minimum length, but 480p can fall below Etsy's 500-pixel minimum and well short of the 1080 pixels Etsy recommends, so treat it as a quick test or a social clip rather than a replacement for real footage. AI motion can also warp labels and fine details, so check every frame, and don't publish a clip that shows the product differently from what you ship. Our guide to turning a product photo into a video covers which photos animate well.
Animate one product photo into a 5-second clip with a slow camera move, then use it for a social post or a quick test.
Animate a photo7 days free · 50 credits · No credit cardDo Etsy listing videos help sales?
Etsy encourages sellers to add videos and shows them in the listing gallery, where they give buyers information photos can't. Etsy doesn't publish a guaranteed effect on search or sales, so judge it by your own stats: add videos to your best-selling listings first and compare visits and conversion over a few weeks.
Common Etsy video mistakes
| Mistake | Why it hurts | Fix |
|---|---|---|
| Under 5 or over 15 seconds | Rejected, or cut at 15 seconds | Trim to 8–12 seconds |
| Relying on a voiceover | Etsy removes sound | Show it, don't say it |
| Shaky handheld footage | Looks amateur, hard to watch | Rest the phone; move the product |
| Dim indoor light | Grainy video, wrong colors | Window daylight |
| Product small in frame | Unreadable on a phone | Fill most of the frame |
| Slideshow of the same photos | Adds nothing new | Show scale, motion or use |
Your photos still do most of the work on Etsy. For gallery image sizes see Etsy listing photo size, and for whether to use mockups, Etsy mockups vs real photos. If you also want video for TikTok or Reels, where sound matters, AiArter's UGC video ads pair an AI creator holding your product with a script and captions; ideas are in TikTok product video ideas.
Frequently asked questions
How long can an Etsy video be?
Up to 15 seconds. Etsy's help article allows 3 to 15 seconds and the listing form says 5 to 15, so keep clips between 5 and 15 seconds; 8 to 12 is a good target. Longer clips are cut at 15 seconds.
What are the Etsy listing video requirements?
3 to 15 seconds (5 to 15 in the listing form), up to 100 MB, at least 500 pixels (1080 or more is ideal), an aspect ratio between 2:1 and 1:2, and MP4, MOV or another common format. Sound is removed.
How many videos can you add to an Etsy listing?
Two videos per listing, alongside up to 20 photos. Older guides say one, but Etsy raised the limit.
Do Etsy videos have sound?
No. Etsy removes the audio when you upload, so videos play silently. Make sure the video makes sense without a voiceover or music.
What is the max file size for an Etsy video?
Etsy listing videos can be up to 100 MB. A 10-second 1080p clip from a phone is usually well under that; if yours isn't, export it again at 1080p instead of 4K.
What resolution should an Etsy video be?
Etsy's minimum is 500 pixels and the ideal is at least 1080 pixels. Set your phone to record 1080p at 30 frames per second, which keeps the file small and looks sharp in the listing gallery.
Why won't my video upload to Etsy?
The usual causes are a clip under 3 to 5 seconds, a file over 100 MB, a very wide or tall shape outside 2:1 to 1:2, or an iPhone HEVC file. Trim it, export at 1080p, or switch the camera to Most Compatible.
Can I add a video to an existing Etsy listing?
Yes. Edit the listing, add the video in the Photo and video section, crop it if prompted, and publish the changes. Editing a listing this way doesn't charge a new listing fee.
Animate a product photo into a short clip, or make a talking UGC video ad for TikTok and Reels from the photos you already have.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
