eBay store billboard size, in short: the billboard (the banner across the top of your eBay Store) is 1280×290 pixels and must be under 12 MB. The store logo is 300×300 px, also under 12 MB. eBay's image guide lists featured category images at 300×300 px, marketing banners at 640×640 px and banner collection images at 640×360 px. Older guides quoting 1200×270 are out of date.
More on this topic: Marketplace image requirements, every guide in one place.
The billboard is the first thing shoppers see on your Store page, and at about 4.4:1 it's a much wider, shorter shape than most banners. This guide lists every eBay Store image size, shows how to design a billboard that still reads on a phone, and walks through making one from a product photo with free tools. The free image resizer exports exactly 1280×290 in your browser.
- Billboard: 1280×290 px, under 12 MB.
- Logo: 300×300 px, under 12 MB.
- Featured category images: 300×300 px.
- Marketing banner: 640×640 px; banner collection image: 640×360 px.
- Design rule: keep text short, large and in the middle; the billboard is very wide and shrinks a lot on phones.
What size is the eBay store billboard?
1280 pixels wide by 290 pixels tall, under 12 MB. eBay's help pages and its Store image guide both give 1280×290. Some community posts and older guides say 1200×270, which was the earlier size; design at 1280×290 so the image fills the current space without being upscaled.
| eBay Store image | Size | Shape |
|---|---|---|
| Billboard (store banner) | 1280×290 px, under 12 MB | About 4.4:1 |
| Store logo | 300×300 px, under 12 MB | 1:1 |
| Featured category image | 300×300 px | 1:1 |
| Marketing banner image | 640×640 px | 1:1 |
| Banner collection image | 640×360 px | 16:9 |
eBay's Store image sizes in its help pages and Store image guide were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
Listing photos follow different rules: at least 500 px on the longest side, up to 24 per listing, and no borders, text or watermarks. See our eBay photo requirements for those. The billboard and marketing banners are Store branding, where text and logos are normal.
How do you design an eBay billboard that works on mobile?
Keep the message to a few large words in the center, and let the edges carry only background. A 1280×290 image shown across a phone screen is only a few centimeters tall, so small text and details at the far left and right become unreadable or get cut off depending on the layout.
| Zone | What goes there |
|---|---|
| Center 60% (about 770 px wide) | Shop name or one short message, one product or product group |
| Left and right edges | Background only: texture, color, out-of-focus product scene |
| Top and bottom 20 px | Nothing important; leave breathing room |
- One message: your shop name plus a short line like "Vintage cameras, tested" or "Free returns on all parts".
- Big type: at least 48–60 px tall letters on the 1280×290 canvas.
- High contrast: light text on a dark area or the reverse; no text over busy product photos.
- Don't repeat the logo if your logo already shows next to the billboard.
- Check on a phone after uploading, and adjust if anything important is lost.
Swapping the billboard for sales and seasons (Black Friday, holiday gifts, back to school) is one of the easiest ways to make a Store look active. Keep a base design and only change the message and a product image.
How do I make a 1280×290 billboard from a product photo?
Crop or extend a wide photo to the 1280×290 shape, add a short line of text, and export. Product photos are usually square or 4:3, so the main job is getting a wide, calm background to put text on.
- Pick a photo with space around the product, or a lifestyle scene. No scene? The AI background generator puts your product in one for 8 credits.
- Open the free resizer, choose a custom size of 1280×290, and pick fill and crop (or pad with a matching color if the product must stay whole).
- If the crop cuts the product awkwardly, use the free image cropper in free mode to choose the strip yourself, then resize that strip to 1280×290.
- Add your shop name or message with the free add text to image tool, centered.
- Export as JPG (or PNG for flat graphics) and compress with the free image compressor; a billboard rarely needs more than a few hundred kilobytes, far under 12 MB.
- Upload it in Seller Hub's Store settings and check it on desktop and phone.
Prefer a ready layout? Start from a banner design template and swap in your products and shop name.
Browse templates7 days free · 50 credits · No credit cardWhat size should an eBay store logo be?
300×300 pixels, under 12 MB. Use a square version of your logo with some padding so it isn't cramped, and a solid background color that works next to your billboard. If your logo is wide, place it on a square canvas rather than squashing it.
- Export at 300×300 px; a larger square (600×600) of the same design also scales down well.
- Avoid fine text; at small sizes only a logomark or two or three letters stay readable.
- Test it on the Store page and in search results, where it may show very small.
Need a clean square version? How to make a logo background transparent and the free square image maker help.
What are marketing banners and featured category images on eBay?
They're extra Store sections for promoting products and categories: marketing banners are 640×640 px squares, banner collection images are 640×360 px (16:9), and featured category images are 300×300 px squares. Use them to point shoppers to a sale, a new arrival or your best category.
| Image | Size | Good content |
|---|---|---|
| Marketing banner | 640×640 px | A sale, a bundle, a new product line |
| Banner collection image | 640×360 px | Several rotating promotions, each one message |
| Featured category | 300×300 px | One clear product photo per category, same background for all |
Keep category images consistent, with the same background and framing, so the Store looks organized. The free resizer handles 640×640, 640×360 and 300×300 as custom sizes.
What are the most common eBay billboard mistakes?
Most billboard problems come from reusing an image made for a different shape. These are the ones that show up most often, with the fix for each.
| Mistake | What happens | Fix |
|---|---|---|
| Uploading a square or 16:9 photo | Heavy crop; the product or text is cut off | Design at 1280×290 from the start |
| Using the old 1200×270 size | Slightly soft when stretched to fill the space | Export at 1280×290 |
| Long sentences or a list of products | Unreadable on phones | One short line, large type |
| Text at the far left or right | Can be cut off or crowded on small screens | Keep text in the center 60% |
| Busy collage of many products | Looks cluttered at banner height | One product or a calm scene |
| Huge, uncompressed PNG photo | Slower Store page | JPG at about 80% quality |
How does the eBay billboard compare with other store banners?
It's one of the widest. Use a separate design for each platform rather than stretching one image.
| Platform | Banner size | Ratio |
|---|---|---|
| eBay Store billboard | 1280×290 px | About 4.4:1 |
| Etsy big banner (cover photo) | 3360×840 px recommended | 4:1 |
| Shopify full-width banner (Dawn) | 3000×1200 px safe default | 5:2 |
| YouTube channel banner | 2560×1440 px with a safe area | 16:9 |
Details for each: Etsy shop banner size, Shopify banner size and YouTube banner size.
Frequently asked questions
What size is the eBay store billboard?
1280×290 pixels, under 12 MB.
Is the eBay billboard 1200×270 or 1280×290?
1280×290 is the current size in eBay's help pages and image guide. 1200×270 appears in older guides.
What size is the eBay store logo?
300×300 pixels, under 12 MB.
What size is an eBay marketing banner?
640×640 pixels; banner collection images are 640×360 pixels.
What size are eBay featured category images?
300×300 pixels.
Can I put text on my eBay billboard?
Yes. The no-text rule applies to listing photos, not Store branding. Keep it short and centered.
What format should the billboard be?
JPG for photo-based designs, PNG for flat graphics. Compress it; it only needs to be under 12 MB.
Create product scenes for your billboard and clean white photos for your listings, then export every eBay size.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
