Amazon infographic images are secondary images that combine the product with short text callouts, icons or measurements. Build them at 2000×2000 pixels, keep text to a headline plus 3–5 callouts of 2–6 words, use letters at least 60–80 px tall so they read on a phone, and never use them as the main image.
An infographic is often the image that turns a browser into a buyer, because it answers "why this one?" in a couple of seconds. It's also where sellers break rules most often, with badge look-alikes, unprovable claims and text too small to read. This guide covers the types that work, layout and font rules, what's not allowed, and how to build one from a template and a transparent cut-out.
- Secondary images only. Text and graphics are allowed in slots 2 onward, never on the pure white main image.
- One message per infographic. Features, dimensions, comparison, how-to or what's included; don't cram them into one image.
- Readable on a phone: 3–5 callouts, bold sans-serif, letters at least 60–80 px tall on a 2000 px canvas, strong contrast.
- No fake badges or unprovable claims. No "Amazon's Choice" or "Best Seller" look-alikes, no "#1" without proof, no health claims.
- Start from a clean cut-out. A transparent PNG of your product dropped into a design template is the fastest way to a consistent set.
What are Amazon infographic images?
An Amazon infographic image is a secondary listing image that pairs the product with text, icons or diagrams to explain features, size or use. It's not a separate image type in Seller Central; it's simply a secondary image designed to inform.
Infographics fit into a wider gallery plan. Our guide to Amazon secondary images shows where each type usually goes, and Amazon product image requirements covers the main image rules and file specs. Because the main image has to stay text-free, it's worth running it through our free Amazon image checker while you design the infographics.
Which types of Amazon infographic images work best?
Most listings need two or three infographics, each with a different job. These are the types that come up most:
| Type | What it shows | Best for | Layout |
|---|---|---|---|
| Feature callouts | 3–5 benefits with lines or icons pointing to parts of the product | Almost every product | Product center, callouts around it |
| Dimensions | Height, width, depth, weight, often with a hand or common object | Furniture, bags, kitchenware, anything size-sensitive | Product with measurement lines |
| Comparison chart | Your product vs. a generic alternative on 3–5 points | Products competing on quality or specs | Two columns with checkmarks |
| How it works | 2–4 numbered steps | Gadgets, tools, anything with setup | Steps left to right or top to bottom |
| What's included | Every part in the box, labeled | Kits, sets, bundles | Flat lay with labels |
| Materials or ingredients | What it's made of and why that matters | Textiles, skincare, food | Close-up with 2–3 callouts |
What size and fonts should an Amazon infographic use?
Use a 2000×2000 pixel square canvas, the same as your main image, and size type for a phone screen rather than your monitor. On a phone, a 2000-pixel image is shown roughly 400 points wide, about one fifth of its real size, so text that looks fine at full size can become unreadable.
| Element | Recommendation (2000 px canvas) | Why |
|---|---|---|
| Canvas | 2000×2000 px, sRGB JPEG | Matches the main image; zoom works |
| Headline | 120–160 px tall, 2–6 words | Readable in the swipe gallery |
| Callout text | At least 60–80 px tall, 2–6 words each | Still legible at about 1/5 scale |
| Number of callouts | 3–5 | More than 5 turns into clutter |
| Typeface | Bold or semibold sans-serif, 1–2 fonts max | Thin and script fonts blur when small |
| Contrast | Dark text on light, or white text on dark | Low-contrast text vanishes on phones |
| Product size | The largest element, 40–60% of the canvas | The product still has to sell |
| Margins | About 80–100 px clear on every edge | Avoids cropping in some placements |
These font sizes are a practical rule of thumb, not an Amazon requirement. The test that matters: view the finished image on your phone at gallery size. If you have to zoom to read a callout, make it bigger or cut words.
Layout rules for Amazon infographic images
A good infographic reads in about two seconds. These rules get you there:
- One idea per image. A features image shouldn't also be the dimensions image.
- Lead with benefits, not specs. "Keeps drinks cold 24 hours" beats "Double-wall 18/8 stainless". Put the spec underneath if it matters.
- Point at the part you mean. Thin lines or numbered dots from callout to feature make the image easy to scan.
- Use a clean background. White, light grey or a soft brand color. Busy lifestyle photos make text hard to read unless you add a solid panel behind it.
- Keep a visual order. Headline at the top, product in the middle, callouts around it.
- Match the listing text. The same features, in the same words, as your bullets.
- Use the same fonts and colors across every infographic on the listing.
What's not allowed in Amazon infographics?
Text is allowed in secondary images, but anything misleading or that copies Amazon's own marks can get an image removed or a listing flagged. Avoid these:
| Not allowed or risky | Example | Use instead |
|---|---|---|
| Amazon badges or look-alikes | "Amazon's Choice", "Best Seller", Prime logo | Nothing; Amazon adds real badges itself |
| Unprovable superlatives | "#1 on Amazon", "Best quality guaranteed" | A specific, true fact: "Holds 30 lbs" |
| Health or medical claims | "Cures back pain", "Boosts immunity" | Describe the product, not a medical outcome |
| Competitor names or logos | "Better than [Brand X]" | "Ours vs. ordinary" with no brand shown |
| Fake reviews or ratings | Five stars and a made-up quote | Leave reviews to the reviews section |
| Stale promotions | "Sale", "20% off", "Free shipping" | Use Amazon's promotion tools instead |
| Items not included | Accessories shown with no note | Add "not included" or remove them |
| Certifications you don't hold | An organic or safety seal without the certificate | Only marks you can document |
Amazon's rules on badges and claims in secondary images were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
Some categories, such as supplements, cosmetics and children's products, have stricter rules on claims. Read the style guide for your category before you design.
Get a clean transparent PNG of your product to drop into an infographic template, with crisp edges and no leftover background.
Make a transparent cut-out7 days free · 50 credits · No credit cardHow to make an Amazon infographic with a design template
You don't need design software. A transparent cut-out of your product plus a template is enough for a clean, consistent infographic:
- Pick your message. Choose the one thing this image has to prove: features, size, comparison, steps or contents.
- Write the callouts first. 3 to 5 benefit phrases of 2–6 words each, pulled from your listing bullets.
- Make a transparent PNG of the product. Start from a sharp photo of the right angle. Our guide on making a product image transparent covers how to avoid halos.
- Open a square template at 2000×2000 and set your brand colors and fonts.
- Place the product in the center at about half the canvas, then add callouts and pointer lines around it.
- Add a headline at the top in 2–6 words.
- Export as sRGB JPEG, then view it on your phone at gallery size and fix anything you can't read.
Once one infographic looks right, duplicate it for the dimensions and comparison images and swap the content. Same fonts, colors and margins across every image makes the whole listing look more trustworthy.
Making Amazon infographic images with AiArter
AiArter handles the image parts; you supply the facts. It doesn't upload to Amazon and it won't write claims you haven't given it.
- Transparent PNG cut-out (4 credits). The product is cut from your photo with clean edges, ready to place in any template.
- Design templates for square listing graphics, where you add callouts, icons and pointer lines.
- Brand kits keep your colors and fonts the same across every infographic.
- Upscale (3 credits) with the AI image upscaler if your best angle is sharp but too small for a 2000 px canvas.
- The listing copy writer drafts bullets you can shorten into callouts, so the image and the text say the same thing.
If you're choosing a background color for your infographics, our guide to the best background color for product photos covers contrast and consistency.
Frequently asked questions
Are infographics allowed on Amazon?
Yes, as secondary images. Infographics with text, icons and measurements are allowed from slot 2 onward. The main image must stay a plain product photo on pure white with no added text.
What size should an Amazon infographic be?
Use 2000×2000 pixels, the same as the main image, saved as an sRGB JPEG under 10 MB. Anything at least 1,000 pixels on the longest side supports zoom, but 2000 px keeps text sharp.
What font size should I use on Amazon infographics?
On a 2000 px canvas, keep callout letters at least 60–80 px tall and headlines around 120–160 px. Use bold sans-serif fonts. Then check the image on your phone; if you need to zoom to read it, it's too small.
Can I put "Best Seller" on my Amazon images?
No. Don't add or imitate Amazon badges such as "Best Seller" or "Amazon's Choice". Amazon shows real badges automatically when a listing earns them.
How many infographics should an Amazon listing have?
Two or three is typical: a features image, a dimensions image, and a comparison or how-it-works image. Fill the remaining slots with lifestyle, close-up and what's-in-the-box photos.
How do I make an Amazon infographic for free?
Start with a clean cut-out of your product on a transparent background, place it in a square design template, and add 3–5 short callouts. Free trials of design tools are enough for a first set; check the license if you sell commercially.
Get a clean transparent PNG of your product and drop it into a square template with your brand colors and callouts.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
