Amazon secondary images are the photos in slots 2 to 7 (up to 9 in most categories) that sell the product after the white main image wins the click. A strong set covers a lifestyle scene, a feature infographic, dimensions, a close-up, a comparison or in-use shot and what's in the box, each at 2000×2000 pixels.
The main image has strict rules: pure white background, no text, the product filling 85% of the frame. Secondary images are far more open, which is exactly why many sellers waste them on near-duplicate angles. This guide gives you a slot-by-slot plan, what each image should answer, and the few rules that still apply.
- Slots 2–7 are visible on most detail pages; Amazon accepts up to 9 images in most categories. A video, if you have one, takes its own spot in the gallery.
- Give every image one job. Each should answer a single shopper question: what it looks like in use, why it's better, how big it is, what's included.
- Text and backgrounds are allowed in secondary images, but keep claims accurate and never imitate Amazon badges such as "Amazon's Choice" or "Best Seller".
- Design for a phone. Most shoppers swipe the gallery on a small screen, so text must be large and short.
- Same size as the main image: 2000×2000 pixels, sRGB JPEG, so zoom works on every slot.
What are Amazon secondary images?
Secondary images are every image on a listing after the first one. The main image appears in search results; secondary images appear in the gallery on the detail page, where the shopper decides whether to buy. They can show settings, people, text, graphics and colored backgrounds, as long as they show the product accurately.
Think of them as the answers a store assistant would give. A shopper can't pick the product up, turn it over or hold it next to something they own, so the gallery has to do that for them. If you're still working on the first slot, start with our full guide to Amazon product image requirements, which covers the main image rules in detail, and check your main image with our free Amazon image checker before you upload.
How many secondary images can you upload on Amazon?
Most categories accept up to 9 images in total, and the detail page typically shows the main image plus 6 secondary images before shoppers have to click for more. That means 6 slots carry most of the selling, so plan them deliberately and put the strongest ones first.
| Item | Typical allowance | What to do |
|---|---|---|
| Total images | Up to 9 in most categories | Fill at least 7 slots |
| Shown without clicking | Usually the first 7 (main + 6) | Put the most important answers in slots 2–4 |
| Video | Separate gallery spot if your account can add video | Add one short clip if available |
| Size | 1,000 px minimum for zoom | 2000×2000 px for every slot |
| Format | JPEG preferred; PNG, TIFF, GIF accepted | sRGB JPEG under 10 MB |
Amazon's image counts and file rules were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
To get every slot to the same 2000×2000 square, run your images through the free Amazon image resizer. It works in your browser, and you can pad or crop each image to fit.
A slot-by-slot plan for Amazon secondary images
This order works for most physical products. Change the order to match what your shoppers ask most, which you can find in your reviews, your questions section and competitors' one-star reviews.
| Slot | Image type | Shopper question it answers | Tips |
|---|---|---|---|
| 1 | Main image on pure white | "What is it?" | Strict rules; no text or props |
| 2 | Lifestyle scene | "What does it look like in real life?" | Show the setting your buyer lives in |
| 3 | Feature infographic | "Why this one?" | 3–4 benefits, short words, big type |
| 4 | Dimensions | "Will it fit?" | Measurements plus a familiar object for scale |
| 5 | Close-up detail | "Is it well made?" | Material, stitching, finish, controls |
| 6 | In-use or how-it-works | "How do I use it?" | Hands on the product, 2–3 steps |
| 7 | Comparison | "Why not the cheaper one?" | Your product vs. a generic "other"; no brand names |
| 8 | What's in the box | "What exactly do I get?" | Every included part laid out and labeled |
| 9 | Packaging or second lifestyle | "Is it a good gift?" / "Is it for me?" | Gift-ready box or a different user |
If you only have 7 slots, the comparison and packaging images are the first to drop. Dimensions and what's in the box are the ones that prevent returns, so keep them.
Slot 2: the lifestyle scene
The lifestyle image shows the product where it will be used: a mug on a desk, a serum on a bathroom shelf, a backpack on a trail. It answers the emotional question first. Keep the product large in the frame and choose a setting that matches your buyer, not just a pretty one. Our list of lifestyle product photography ideas has settings by product type.
Slot 3: the feature infographic
An infographic puts the product on a clean background with 3 or 4 short callouts pointing to the features that matter. It's often the most-viewed secondary image because it reads in two seconds. Our guide to Amazon infographic images covers layout, font sizes and what you can't claim.
Slot 4: dimensions and scale
Wrong expectations about size are a common return reason. Show height, width and depth with clean measurement lines, and add something everyone knows, such as a hand, a phone or a coffee cup, so the numbers mean something. Use both inches and centimeters if you sell in more than one marketplace.
Slots 5 and 6: close-up and in-use
A close-up proves quality: the weave of a fabric, the grain of wood, the threads on a lid. An in-use image shows hands operating the product, ideally in two or three numbered steps. Both need a sharp source photo, because shoppers zoom on these slots more than any other. To show the steps in one image, our free product collage maker places two photos side by side, or three in a 1 big + 2 layout, at 2000×2000.
Slots 7 to 9: comparison, box contents and packaging
A comparison chart sets your product against a generic alternative on 3 to 5 points. Don't name or show a competitor's brand. The what's-in-the-box image lays out every part the buyer receives, and nothing they don't. Packaging is worth a slot if your product is often bought as a gift.
Turn one phone photo into the main image, a lifestyle scene and a clean cut-out for your infographic, then build the rest of the gallery around them.
Make listing images7 days free · 50 credits · No credit cardWhat's not allowed in Amazon secondary images?
Secondary images are relaxed, not rule-free. The image still has to show the real product accurately, and anything that misleads the buyer can get the image or listing flagged.
- Amazon logos and badges. Don't add or imitate "Amazon's Choice", "Best Seller", Prime or other Amazon marks.
- Claims you can't back up. "#1 rated", "best on Amazon", "guaranteed results", and medical or health claims are risky everywhere, and some categories ban them outright.
- Items that aren't included, unless the image clearly says so. A lamp shown with a bulb should say "bulb not included" if it isn't.
- Competitor brands in comparison charts.
- Wrong variant. Every image should show the color and version the customer receives.
- Offensive or adult content, and pricing or promotional text such as "Sale" or "Free shipping" that goes stale.
Amazon's secondary image content rules were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
How should Amazon secondary images look on mobile?
Design every secondary image to work at phone size, because that's where most shoppers swipe the gallery. A 2000-pixel image shown about 400 points wide is scaled to roughly one fifth, so small text disappears.
- Keep text to a headline and 3–5 short callouts, not paragraphs.
- Use bold sans-serif type with letters at least 60–80 px tall on a 2000 px canvas.
- Keep high contrast between text and background: dark on light or white on dark.
- Keep the product the largest thing in every image.
- Leave a margin around the edges; some placements crop slightly.
Use the same fonts, colors and lighting across slots 2 to 9. A gallery that looks like one brand made it reads as more trustworthy than seven images from seven sources. A design template with your brand colors keeps infographics, dimension charts and comparisons matching.
How to make a full set of Amazon secondary images
You can build a full gallery from a handful of good photos. Here's a practical workflow:
- Shoot the product from the front, side, back and top, plus close-ups and hands-in-use shots, in soft daylight. Our guide to taking product photos with your phone covers the setup.
- Make a clean cut-out of the best angle. You'll reuse it for the main image, the infographic, the dimension chart and the comparison.
- Create one or two lifestyle scenes from the product photo.
- Build the infographic, dimension chart and comparison in a design template using the cut-out.
- Lay out every included part for the what's-in-the-box shot, photographed from above.
- Export every image at 2000×2000 pixels as sRGB JPEG and check them at phone size before you upload.
Using AiArter for secondary images
AiArter covers the image-making parts of this workflow. It doesn't upload to Amazon for you, and it won't invent a product photo you haven't taken.
- Main image and cut-outs (4 credits each). Pure white 2000×2000 main image, or a transparent PNG to drop into templates.
- Lifestyle scenes (8 credits). Your product is cut out of your photo and kept as-is; only the background is generated. Pick a preset such as Wooden table, Bathroom shelf or Living room, or describe your own.
- Upscale (3 credits) a sharp close-up that's too small for zoom with the AI image upscaler.
- Infographics, dimensions and comparisons in design templates, with your brand kit colors.
- Listing copy for titles and bullets with the listing copy writer, so the callouts on your images match the text.
Frequently asked questions
How many secondary images should an Amazon listing have?
Aim to fill every slot your category allows, which is up to 9 images in most categories. At minimum, use 6 secondary images so the visible gallery is full. Add a video if your account supports it.
Can Amazon secondary images have text?
Yes. Secondary images can include text, infographics and callouts. Keep text short and large enough to read on a phone, and avoid unsupported claims or imitation Amazon badges.
Do Amazon secondary images need a white background?
No. Only the main image must be pure white. Secondary images can use lifestyle scenes, colored backgrounds or gradients, as long as the product is shown accurately.
What size should Amazon secondary images be?
Use the same size as the main image: 2000×2000 pixels is the common recommendation, and at least 1,000 pixels on the longest side is needed for zoom. Export as sRGB JPEG under 10 MB.
What order should Amazon images be in?
A common order is main image, lifestyle, feature infographic, dimensions, close-up, in-use, comparison, what's in the box and packaging. Put whatever answers your shoppers' biggest question in slots 2 to 4.
Can I use AI-generated lifestyle images on Amazon?
Amazon judges whether the image shows the product accurately. A real photo of your product placed in a generated background is generally fine; an image that changes the product's look or adds features it doesn't have is not.
Get a white main image, lifestyle scenes and a transparent cut-out for infographics, all from the photos you already have.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
