Big Cartel image size, in short: Big Cartel has no fixed product image dimensions because each theme displays images differently. It asks for images at least 1,000 px wide, all the same size and orientation, under 10 MB each, in JPG, PNG, GIF or WebP. Your plan decides how many show: 1 per product on Gold, 5 on Platinum and 25 on Diamond.
More on this topic: Marketplace image requirements, every guide in one place.
That flexibility is why searching for a single Big Cartel number gets you guesses borrowed from other platforms. This guide pulls together what Big Cartel's help center actually says about product images, the per-theme sizes for headers, logos and slideshows, how the plan limits work, and a simple spec you can apply to every product. The free square image maker and image resizer get a mixed set of photos to one size in your browser.
- Width: at least 1,000 px; Big Cartel resizes to fit your theme.
- Consistency: same size and orientation for every product image.
- File: up to 10 MB; JPG, PNG, GIF or WebP (Big Cartel suggests PNG for quality).
- Images shown per product: Gold 1, Platinum 5, Diamond 25. You can upload up to 25 on any plan; extras stay hidden.
- Theme images (headers, slideshows, logos) have their own sizes, listed below.
What size should Big Cartel product images be?
At least 1,000 pixels wide, with every product image the same size and orientation. Big Cartel's FAQ says each theme displays product images a bit differently, so there's no single set of dimensions; upload large, high-resolution images and Big Cartel resizes them to fit the theme.
| Spec | Big Cartel guidance |
|---|---|
| Recommended width | At least 1,000 px (product guide: around 1,000 px wide) |
| Dimensions | No fixed size; theme-dependent |
| Consistency | All images the same size and orientation |
| Max file size | 10 MB per image |
| Formats | JPG/JPEG, PNG, GIF, WebP |
| Preferred format | PNG for image quality |
| Animated GIFs | Allowed, but large or complex GIFs may not display consistently |
| Images you can upload | Up to 25 per product |
Big Cartel's product image guidance in its help center and FAQ were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
A practical spec that meets all of this: 2000×2000 px squares, product centered and filling about 85% of the frame, saved as compressed JPG (or PNG for cutouts). It's twice the recommended width, so it stays sharp on high-density phone screens, and the same files work on Etsy, Shopify and Amazon if you sell there too.
How many product images does each Big Cartel plan show?
Gold (free) shows 1 image per product, Platinum shows 5 and Diamond shows 25. Big Cartel lets you upload up to 25 images on any plan; if you're over your plan's limit, only the first ones display in your storefront and the rest stay hidden in your admin.
| Plan | Price | Product images shown |
|---|---|---|
| Gold | Free | 1 per product |
| Platinum | $15/month | Up to 5 per product |
| Diamond | $30/month | Up to 25 per product |
Big Cartel plan prices and image display limits were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
On Gold, image order matters most: drag the image you want shown into the first slot. A good trick on the free plan is to make that single image work harder with a collage of two to four angles. The free product collage maker builds one at 2000×2000 px.
On Platinum, a strong set is: 1) a clean main image, 2) the back or side, 3) a close-up of the material or detail, 4) a scale or in-hand shot, 5) a lifestyle photo. Our how many product photos per listing guide explains the order.
What sizes do Big Cartel themes use for headers and slideshows?
Each theme lists its own recommended sizes for logos, headers, hero images and slideshows. Use the recommended size for your theme, keep slideshow images all the same size, and keep text near the center so mobile crops don't cut it off.
| Theme | Header or logo | Slideshow, hero or welcome image |
|---|---|---|
| Luna | Logo 900 px wide, any height | Slideshow 900×500 px |
| Cosmos | Logo 600 px | Hero 1200×600 px (minimum) |
| Ranger | Header 300×100 px | Welcome image 1200×800 px |
| Neat | Header 208×65 px | Slideshow 900×500 px |
| Sunscreen | Header 900×300 px | Slideshow 900×500 px |
| Sidecar | Square logo 180×180 px | Slideshow at least 900 px wide, same-sized images |
| Lunch Break | Header at least 250 px tall | Homepage slideshow 1000×400 px |
| Roadie | — | Slideshow 1200×800 px, same-sized images |
The theme sizes on Big Cartel's theme help pages were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
For logos, a transparent PNG looks best on any background color; see how to make a logo background transparent. To cut a banner photo to an exact shape such as 1200×600, use the free image cropper and then set the exact size in the resizer.
Should Big Cartel product images be square?
Square is the safest choice for most shops, because it looks uniform in every theme's product grid. What matters to Big Cartel is consistency: if all your photos are portrait (say, clothing on a model), keep them all portrait at the same ratio.
- Square (1:1): most products, mixed catalogs, and any shop that may switch themes.
- Portrait (4:5 or 3:4): apparel, prints and tall products, if every product uses it.
- Avoid mixing: one landscape photo among squares makes the grid look broken.
To make existing photos square without cutting off the product, pad them with white, a color or a blurred background in the free square image maker. How to make an image square covers other methods.
How do I get product photos ready for Big Cartel?
Shoot or collect your photos, make them one size and style, compress them, and upload in the order you want them shown.
- Choose your spec: 2000×2000 px square (or one portrait ratio), white or light background.
- Clean up the main image: AiArter's white background tool puts the product on pure white for 4 credits.
- Pad or crop every photo to the same ratio and size with the free resizer.
- Compress each file with the free image compressor; a 2000 px JPG at about 80% quality is usually well under 1 MB, far below the 10 MB limit.
- Upload, then drag the best image into the first slot, especially on the Gold plan.
- Check the product page and the shop grid on your phone.
Turn phone photos into matching white product images and lifestyle scenes (8 credits a scene), so every Big Cartel product looks consistent.
Try product photos7 days free · 50 credits · No credit cardShooting at home? How to take product photos with your phone and website image sizes cover the rest.
Selling in person too? See Square Online image size, where item images are shared with the point of sale.
Frequently asked questions
What size should Big Cartel product images be?
At least 1,000 px wide, all the same size and orientation. Big Cartel has no fixed dimensions because themes differ; 2000×2000 px squares are a safe choice.
What is the maximum image file size on Big Cartel?
10 MB per image.
What image formats does Big Cartel accept?
JPG, JPEG, PNG, GIF and WebP. Big Cartel suggests PNG for the best quality.
How many images can I add per product on Big Cartel?
You can upload up to 25. The storefront shows 1 on Gold, 5 on Platinum and 25 on Diamond.
Why is only one product image showing in my Big Cartel shop?
You're on the free Gold plan, which displays one image per product. Move the image you want into the first slot, or upgrade.
What size is the Big Cartel slideshow image?
It depends on the theme: for example 900×500 px on Luna, Neat and Sunscreen, 1000×400 px on Lunch Break and 1200×800 px on Roadie.
Should Big Cartel images be square?
Square suits most shops and every theme's grid. The key rule is that all product images share one size and orientation.
Make white main images, lifestyle scenes and matching sizes from phone photos, without a studio.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
