Amazon is strict about product images, and the main image is where most listings get into trouble. A grey backdrop, a prop in the corner or a product that only fills half the frame can get a listing suppressed from search until the photo is fixed. The good news is that the rules are clear and mechanical. Once you know them, you can check any image in under a minute.
This guide covers the Amazon product image requirements for 2026: the main image rules, the sizes and file formats Amazon accepts, what secondary images can show, a seven-image plan for a full listing, the most common reasons images get rejected, and a checklist to run before every upload.
- Main image: pure white background (RGB 255, 255, 255), the product filling at least 85% of the frame, and nothing but the product: no props, text, logos, watermarks or borders.
- Size: at least 1,000 pixels on the longest side so zoom works; 2000×2000 is the common recommendation. The maximum is 10,000 pixels.
- Files: JPEG preferred (PNG, TIFF and GIF accepted), sRGB color, up to 10 MB.
- Secondary images are more relaxed. Lifestyle scenes, infographics, text and close-ups are allowed and help conversion.
- Apparel and some other categories have extra rules, for example about models and mannequins. Check your category's style guide.
Amazon main image rules
The main image is the one shoppers see in search results, so Amazon holds it to a consistent standard across the whole catalog. That consistency is the point: every result on the page looks comparable, and the product, not the styling, does the selling. These are the rules that matter:
- Pure white background. Amazon means RGB 255, 255, 255, not off-white, light grey or a white sheet that photographed slightly blue. A background that looks white to your eye can measure as 245 or 250 and still be flagged.
- The product fills at least 85% of the frame. Measure along the longest side. A small product floating in a big white square looks weak in search and can break the rule.
- Only the product that is being sold. No props, no extra items that are not included, no packaging unless the packaging is a meaningful part of the product.
- No text, logos, badges, watermarks or borders added on top of the image. Branding printed on the product itself is fine.
- The whole product is visible. Don't crop off a handle, a strap or the top of a bottle.
- A real photo of the product, not a drawing, illustration or placeholder, and it must match what the customer receives: same color, same variant, same parts.
- In focus and well lit, with realistic color.
A soft, natural shadow under the product is generally fine as long as the background itself stays pure white. It helps the item look grounded rather than pasted on.
Amazon image size and file requirements
| Requirement | Amazon's rule | What to aim for |
|---|---|---|
| Minimum size for zoom | 1,000 px on the longest side | 2000×2000 px square |
| Maximum size | 10,000 px on the longest side | No need to go above 2,000–3,000 px |
| File format | JPEG preferred; PNG, TIFF and GIF accepted | JPEG at high quality |
| File size | Up to 10 MB | Usually 500 KB to 3 MB at 2000×2000 |
| Color profile | sRGB | Export as sRGB, not CMYK or Adobe RGB |
| Background (main image) | Pure white, RGB 255, 255, 255 | Check with a color picker |
| Product fill (main image) | At least 85% of the frame | About 85–90% |
Amazon's image size, format and main image rules were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
Why 2000×2000? Zoom kicks in at 1,000 pixels, but larger images give a sharper zoom on high-resolution screens, and a square frame displays cleanly in search results, on the detail page and in mobile carousels. Going far beyond 2,000 pixels adds file size without a visible gain for shoppers. The free Amazon image resizer makes a 2000×2000 square in your browser and pads it with pure white, so the whole product stays in frame.
Square or not?
Amazon doesn't require square images, but square is the safe default. Tall or wide images get letterboxed with white space in some placements, which effectively shrinks your product. If your product is long and thin, like a fishing rod or a phone cable, you can't hit 85% in both directions, so fill the longest side and accept the space on the other.
What secondary images can show
Images two through seven (and beyond, if your category allows more) are where you sell. Amazon allows much more freedom here:
- Lifestyle scenes showing the product in use or in a setting.
- Infographics with short text calling out features, materials or dimensions.
- Close-ups of texture, stitching, ingredients or controls.
- Size comparisons with a hand or a common object.
- What's in the box, with every included item laid out.
- Packaging, if it matters to the buyer (gifts, for example).
Secondary images still have to be accurate. Don't show accessories that aren't included without saying so, and don't use claims you can't support, such as "#1 best seller" or medical claims.
Clothing categories have specific rules about whether the main image can use a model, a mannequin or a flat lay, and kids' clothing is often stricter than adult clothing. Shoes usually have a required angle. Rules differ by category and marketplace, so read the style guide for your category in Seller Central before you shoot.
A seven-image plan for an Amazon listing
Shoppers can't hold your product, so the image set has to answer the questions they would ask in a store. This order works for most products:
| # | Image | What it answers |
|---|---|---|
| 1 | Main image on pure white | "What is it?" Wins the click in search. |
| 2 | Lifestyle scene | "What does it look like in my home or in use?" |
| 3 | Feature infographic | "Why this one?" Three or four key benefits in short text. |
| 4 | Close-up detail | "Is it well made?" Texture, material, finish. |
| 5 | Size or scale reference | "How big is it really?" Dimensions or a hand for scale. |
| 6 | What's in the box | "What exactly do I get?" Every included part. |
| 7 | Second lifestyle or use case | "Is it for someone like me?" A different setting or user. |
If your listing allows video, add one. A short clip showing the product turning, opening or working answers questions that stills can't.
Make the white-background main image and a couple of lifestyle scenes from one phone photo, then compare them with what's live on your listing now.
Make an Amazon main image7 days free · 50 credits · No credit cardCommon reasons Amazon rejects or suppresses images
Most image problems come down to a short list. If a listing is suppressed or flagged, check these first:
| Problem | Why it happens | How to fix it |
|---|---|---|
| Background is not pure white | Photographed white paper or a lightbox reads as 240–250, not 255. | Replace the background digitally with exact white. |
| Product too small in frame | Too much empty space around a small item. | Crop or re-center so the product fills about 85%. |
| Text or badges on the main image | "Free shipping", "Sale" or a logo added in editing. | Move that content to a secondary infographic. |
| Props in the main image | A styled shot reused as the main image. | Use the cut-out on white; keep the styled shot as image 2. |
| Image too small or blurry | Low-resolution source, or a screenshot. | Reshoot or upscale a sharp source to 2,000 px. |
| Product cropped | Edges or parts cut off by the frame. | Leave a small margin on every side. |
| Image doesn't match the product | Wrong color variant or an old version of the product. | Use a photo of the exact variant you ship. |
| Watermark or border | Exported from a template or a stock site. | Export clean, without frames or marks. |
The background is the most common problem by far. Your eye adjusts to the surroundings, so a slightly grey background looks white on screen. Open the image in any editor, use the color picker on the corners, and confirm each value reads 255. To check the background, product fill, size, file type and color mode in one go, check your main image for free with our Amazon image checker.
Pre-upload checklist
Run every main image through these checks before it goes into Seller Central:
- Background corners read RGB 255, 255, 255 in a color picker.
- The product fills about 85% of the longest side, with a small even margin.
- Nothing in the frame except the product being sold.
- No added text, logos, badges, watermarks or borders.
- The whole product is visible and nothing is cut off.
- The image is at least 1,000 px on the longest side, ideally 2000×2000.
- The file is a JPEG (or PNG), sRGB, and under 10 MB.
- The color and variant match exactly what the customer receives.
- At 100% zoom, edges are clean with no halo or leftover background.
- Your category style guide has no extra rules you've missed.
How to hit the rules with AiArter
AiArter's photo tools were built around marketplace rules, so most of the checklist is handled for you. You still pick the source photo and check the result, but the measuring is done.
- Main image (4 credits). Upload one photo and the Amazon white background maker cuts the product out and places it on pure white RGB 255, 255, 255, centered and filling about 85% of a 2000×2000 frame, with an optional soft shadow. The product pixels come from your photo, so the label and color stay true.
- Lifestyle scenes (8 credits). For images two and seven, pick one of ten presets (Studio, Marble counter, Wooden table, Outdoors, Beach, Living room, Bathroom shelf, Pastel color, Dark luxury, Holiday) or describe your own. Only the background is generated.
- Upscale (3 credits) a sharp but small close-up with the AI image upscaler so it reaches zoom size.
- Infographics. Drop your cut-out into a design template and add your feature callouts.
- A whole catalog at once. The bulk background remover handles up to 50 photos per batch on white, a color or transparent PNG, with one ZIP download. Photos that fail aren't charged.
- Listing copy. The listing copy writer drafts titles, bullets and descriptions to go with the images.
If you also sell on Shopify or Etsy, the same cut-out can be resized for each channel for 8 credits, with AI filling any extra space. Our guides to Etsy listing photo sizes and making a product photo background white go deeper on both.
Getting a good source photo
Whatever tool you use, the result depends on the photo you start with. A phone is enough if you shoot near a window with soft daylight, put the product on a plain surface, tap to focus on the label and leave a little space around the edges. Avoid overhead lights that throw hard shadows, and shoot every angle you plan to show. Our guide to taking product photos with your phone walks through the setup.
Frequently asked questions
What size should Amazon product images be?
At least 1,000 pixels on the longest side so zoom works. 2000×2000 pixels is the common recommendation, and Amazon accepts up to 10,000 pixels. Square images display best across search and the detail page.
Does the Amazon main image have to be pure white?
Yes. The main image background must be pure white, RGB 255, 255, 255. Off-white or light grey can get the image flagged. Secondary images can use any background.
Can I put text or a logo on my Amazon main image?
No. The main image can't have added text, logos, badges, watermarks or borders. Branding printed on the product itself is fine. Put feature text in secondary infographic images.
What file format does Amazon prefer for images?
JPEG is preferred. PNG, TIFF and GIF are also accepted. Use the sRGB color profile and keep each file under 10 MB.
How many images can I upload to an Amazon listing?
Most categories show a main image plus several secondary images, and the exact number varies by category and placement. Aim for at least seven images and a video if your listing supports it.
Are AI-edited images allowed on Amazon?
Amazon judges what the image shows, not how it was edited. Replacing the background with AI is fine as long as the product itself is real and accurate. Images that invent features or show a different product are not.
Upload a phone photo and get a pure white, 2000×2000 main image with the product filling the frame, plus lifestyle scenes for the rest of your listing.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
