TikTok Shop product video requirements, in short: one video per product listing, an aspect ratio between 9:16 and 16:9, MP4 (some forms also take MOV, MKV or AVI), and under 60 seconds. TikTok's own Seller Center pages disagree on the file size cap (5 MB, 10 MB or 100 MB), so export a 20–30 second 720p–1080p MP4 under 5 MB to pass every version.
More on this topic: Marketplace image requirements, every guide in one place.
This is the video inside the product listing itself, shown in the product's media gallery, not the shoppable feed videos creators post. TikTok Shop documents it in three Seller University articles that were written at different times and give different numbers. Rather than pick one, this guide shows all three, explains which limits overlap, and gives export settings that clear the strictest version. For images, see our TikTok Shop product image requirements. No footage yet? AiArter's image-to-video tool turns a product photo into a short clip.
- Count: one video per product listing.
- Aspect ratio: anything from 9:16 (vertical) to 16:9 (horizontal).
- Length: under 60 seconds; TikTok doesn't publish a minimum.
- File size: official pages say 5 MB, 10 MB or 100 MB; staying under 5 MB is safe.
- Format: MP4 works everywhere; MOV, MKV and AVI only in some upload forms.
- No video? TikTok can auto-generate one if you upload more than 4 images.
What are TikTok Shop's product video requirements?
One video per listing, 9:16 to 16:9, under 60 seconds, in MP4. The file size cap depends on which TikTok Shop page you read. We read all three in October 2026:
| TikTok Shop Seller University page | Formats | Max size | Length | Aspect ratio | Count |
|---|---|---|---|---|---|
| How to Add Products to Your Shop | MP4, MOV, MKV, AVI | 100 MB | Not stated | 9:16 to 16:9 | Not stated |
| Using Product Media Center | MP4 | 10 MB | Under 60 seconds | 9:16 to 16:9 | One upload at a time |
| Product Listing: What You Need to Know (Oct 9, 2026) | Not stated | 5 MB | Not stated | Not stated | 1 per listing |
TikTok Shop's product video limits were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
The upload screen in your Seller Center is the final authority: it rejects any file over the limit that applies to your account and form. A file that meets the strictest numbers (MP4, under 5 MB, under 60 seconds, 9:16 to 16:9) passes all three.
Vendor blogs quote 5 or 10 second minimums and 720p, 20–60 second, 1:1 recommendations. The 1:1, 720p and 20–60 second figures appear in search snippets of TikTok Shop's partner API docs, which we couldn't open, and no TikTok seller page we read sets a minimum length.
What size should a TikTok Shop product video be?
Use 1080×1920 (9:16) if the clip is also going to your TikTok feed, or 1080×1080 (1:1) if it's only for the listing gallery. Both sit inside the 9:16 to 16:9 range TikTok allows.
| Use | Size | Ratio | Notes |
|---|---|---|---|
| Listing video that doubles as a feed post | 1080×1920 | 9:16 | Full screen on phones |
| Listing gallery only | 1080×1080 | 1:1 | Matches square product images |
| Repurposed horizontal demo | 1920×1080 | 16:9 | Allowed, but small on phones |
| Small file for the 5 MB cap | 720×1280 or 720×720 | 9:16 or 1:1 | Lower bitrate, still sharp on phones |
How do you get a product video under 5 MB?
Keep it short and lower the bitrate. File size is roughly bitrate times length, so a 30-second clip at about 1.2 Mbps comes to around 4.5 MB.
| Length | Bitrate for about 4.5 MB | Resolution that still looks sharp |
|---|---|---|
| 15 seconds | About 2.4 Mbps | 1080p |
| 20 seconds | About 1.8 Mbps | 720p–1080p |
| 30 seconds | About 1.2 Mbps | 720p |
| 45 seconds | About 0.8 Mbps | 720p, simple scenes |
| 59 seconds | About 0.6 Mbps | 720p, little motion |
- Export H.264 MP4 at 30 fps; 60 fps doubles the data for little gain on a product page.
- Mute or remove the audio track if it isn't needed; audio adds to the file size.
- Avoid fast motion and busy backgrounds; they need more bitrate to stay sharp.
- Use a plain backdrop. Low-detail backgrounds compress far better.
What should a TikTok Shop listing video show?
A fast demo of the product doing its job, close-ups of the details, and scale. Buyers often land on the listing from a creator's video, so the listing video should confirm what they saw and answer practical questions.
- Seconds 0–3: the product, clearly, in the first frame.
- Seconds 3–15: the main use or result.
- Seconds 15–25: close-ups of materials, size, controls or texture.
- Final seconds: what's included, or the product in hand for scale.
Need ideas? Our TikTok product video ideas and content ideas for boring products have plenty.
Turn a product photo into a 5-second vertical-ready clip with natural motion.
Animate a photo7 days free · 50 credits · No credit cardCan TikTok Shop make a product video for you?
Yes. TikTok Shop's Add Products guide says the system can generate a video automatically when you upload more than four images. It's a slideshow of your photos, so its quality depends entirely on your images; a real demo clip is usually more convincing.
A middle option is animating a strong photo. AiArter's image-to-video tool makes a 5-second, 480p clip for 15 credits, which is a small MP4 that fits even the 5 MB cap. It's short and soft compared with 1080p footage, and AI motion can warp labels, so check every frame and don't let it show anything the product doesn't do. For presenter-style ads with a voice and captions, see UGC video ads.
Why was my TikTok Shop product video rejected?
| Problem | Likely cause | Fix |
|---|---|---|
| Upload error | File over your form's size cap | Shorten and lower the bitrate; aim under 5 MB |
| Format not supported | MOV, MKV or AVI on a form that takes MP4 only | Export H.264 MP4 |
| Video too long | 60 seconds or more | Trim to under 60 seconds |
| Shape rejected | Taller than 9:16 or wider than 16:9 | Crop to 9:16, 1:1 or 16:9 |
| Listing flagged | Misleading claims, prices or off-platform links in the video | Remove them and re-upload |
Compare other marketplaces: Amazon product video requirements and the TikTok video dimensions guide for feed posts.
Should a TikTok Shop listing video be vertical or square?
Vertical (9:16) if you also post it to your feed or use it in ads; square (1:1) if it only lives in the listing gallery next to your square product images. Both are inside TikTok Shop's 9:16 to 16:9 range.
| Vertical 9:16 | Square 1:1 | |
|---|---|---|
| Screen space on phones | Full screen | About half the screen |
| Matches product images | No (images are usually square) | Yes |
| Reuse as a feed post | Yes | Possible, but smaller |
| File size at the same quality | Larger | Smaller |
If one clip has to do both jobs, shoot 9:16 and keep the product in the middle square, so a 1:1 crop still works.
Frequently asked questions
Can I use a creator's video as my TikTok Shop listing video?
Only with the creator's permission and rights to reuse it. Otherwise use your own footage or animate your own product photos.
How many videos can a TikTok Shop listing have?
One, according to TikTok Shop's Product Listing guide.
What is the max video size for TikTok Shop listings?
TikTok's pages give 5 MB, 10 MB or 100 MB depending on the upload form. Under 5 MB passes all of them.
How long can a TikTok Shop product video be?
Under 60 seconds, per the Product Media Center guide. No official minimum is published.
What aspect ratio do TikTok Shop product videos need?
Anything from 9:16 to 16:9. Use 9:16 if the clip is also a feed post, or 1:1 for the gallery.
What video formats does TikTok Shop accept?
MP4 everywhere; the Add Products form also lists MOV, MKV and AVI.
Do I need a product video on TikTok Shop?
It isn't required. TikTok can auto-generate one if you upload more than four images.
Is the listing video the same as a shoppable video?
No. The listing video sits in the product's media gallery; shoppable videos are feed posts that link to the product.
Make clean product images, vertical scenes and short clips from the photos you already have.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
