Shopify product video size and limits, in short: upload .mp4, .mov or .webm files up to 10 minutes long, 1 GB and 4K (4096×2160). Each product holds up to 250 media items in total, images and videos combined. Stores on Basic or Starter can host 250 videos and 3D models; Grow 1,000; Advanced 5,000. YouTube and Vimeo embeds skip these limits. For most themes, 1080×1080 or 1920×1080 works best.
More on this topic: Marketplace image requirements, every guide in one place.
The "60 seconds" limit you may see in older forum threads is out of date: Shopify's help center now allows product videos of up to 10 minutes. The limit that catches more stores is the store-wide cap on hosted videos and 3D models, which depends on your plan. This guide covers every official number, the best size for your theme, how to add a video, and how to keep pages fast. For images, see our Shopify product image size guide. If you only have photos, AiArter's image-to-video tool turns one into a short clip.
- Video limits: up to 10 minutes, 1 GB and 4096×2160; .mp4, .mov or .webm.
- Per product: 250 media items total (images, videos and 3D models), and the limit can't be raised.
- Per store: hosted videos and 3D models are capped by plan, from 250 to 100,000.
- Aspect ratio: anything between 100:1 and 1:100; your theme decides how it's shown.
- Embeds: YouTube and Vimeo videos don't count against the hosted limits.
What are Shopify's product video limits?
Shopify accepts hosted product videos up to 10 minutes long, 1 GB in size and 4K resolution, in .mp4, .mov or .webm. It converts them and serves them to shoppers as MP4 or HLS streaming video. These numbers come from Shopify's help center page on product media types, which we read in October 2026.
| Spec | Shopify's limit |
|---|---|
| Length | Up to 10 minutes |
| File size | Up to 1 GB |
| Resolution | Up to 4K (4096×2160) |
| Formats | .mp4, .mov, .webm |
| Aspect ratio | Between 100:1 and 1:100 |
| Served to shoppers as | MP4 or HLS |
| YouTube and Vimeo embeds | Not subject to these limits |
| 3D models | GLB or USDZ, up to 500 MB (files over 15 MB are optimized) |
| Upload caps | 1,000 videos per week; 200 files per upload |
Shopify's product media limits were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
How many videos can a Shopify store have?
It depends on your plan. The cap covers hosted videos and 3D models together, across the whole store; embedded YouTube and Vimeo videos don't count.
| Shopify plan | Hosted videos + 3D models per store |
|---|---|
| Starter, Basic, Retail | 250 |
| Grow | 1,000 |
| Advanced | 5,000 |
| Plus | 50,000 |
| Enterprise | 100,000 |
If you're near the cap, move long brand or how-to videos to YouTube and embed them, and keep hosted slots for short product clips that should autoplay in the gallery.
How many images and videos can one Shopify product have?
250 media items per product, counting images, videos and 3D models together. Shopify says this limit can't be raised. There's no separate image-only or video-only limit per product.
In practice, most product pages work best with 5 to 10 images and one or two short videos. Our how many product photos per listing guide covers which shots to include.
What is the best video size for a Shopify product page?
Match your product images. If your theme shows square images, use 1080×1080 (1:1); for landscape galleries use 1920×1080 (16:9); for a mobile-first store, 1080×1350 (4:5). A video in a different shape from the images makes the gallery jump in height as shoppers swipe.
| Gallery style | Video size | Ratio | Best for |
|---|---|---|---|
| Square images (most themes) | 1080×1080 | 1:1 | Most stores |
| Portrait images | 1080×1350 | 4:5 | Fashion, beauty, mobile-first |
| Landscape images | 1920×1080 | 16:9 | Furniture, electronics, demos |
| Vertical clips reused from social | 1080×1920 | 9:16 | Only if the theme crops or letterboxes well |
1080p is plenty. Shopify accepts 4K, but on a product page it mostly adds upload time; the shopper's player picks a smaller stream anyway. Keep product images the same shape with the free Shopify image resizer.
Whether a product video autoplays, loops or starts muted is set by your theme, not by Shopify's upload limits. Assume many shoppers watch with sound off: put the key message in the picture or in captions.
How do you add a video to a Shopify product?
- In your Shopify admin, go to Products and open the product.
- In the Media section, click Add, or drag the video file in. To embed, choose Add from URL and paste a YouTube or Vimeo link.
- Wait for processing to finish; large files take longer.
- Drag the video to its position in the gallery. The first media item is the product's featured media, so keep a photo first unless your theme handles video well there.
- Add alt text describing the video, then save and check the page on a phone.
Should you host product videos on Shopify or embed them from YouTube?
| Hosted on Shopify | YouTube or Vimeo embed | |
|---|---|---|
| Counts against store cap | Yes | No |
| Shows in the product gallery | Yes | Yes |
| Autoplay and loop | Usually, depending on theme | Limited; player branding shows |
| Limits | 10 min, 1 GB, 4K | The platform's own limits |
| Best for | Short product clips | Long demos, tutorials, brand films |
Short clips (6 to 30 seconds) that show the product turning or working are best hosted; longer how-to videos are better embedded.
What should a Shopify product video show?
- The product in use within the first two seconds.
- Texture, fit or scale that photos can't show.
- Details: zips, buttons, ports, inside pockets, labels.
- What's in the box for products with parts or accessories.
- No hard-coded prices or discount text; they go out of date fast.
No footage? Animate a product photo into a 5-second clip for your product gallery or social.
Animate a photo7 days free · 50 credits · No credit cardAiArter's image-to-video tool makes 5-second clips at 480p for 15 credits. That's well inside Shopify's limits, but softer than 1080p footage, and AI motion can warp text or fine detail, so check every frame. For presenter-style ads, see UGC video ads. More ideas for Shopify stores: AI tools for Shopify stores and how to increase your Shopify conversion rate.
Do product videos slow down a Shopify store?
They can, if a large file autoplays on page load. Shopify streams hosted video in adaptive formats, but a long 4K file still costs data and attention on a phone. Keep product clips short and light.
- Upload 1080p, not 4K, unless the extra detail matters for the product.
- Keep gallery clips to 6–30 seconds; embed longer demos from YouTube.
- Put a photo first in the gallery so the first thing shoppers load is an image.
- Check your theme's autoplay setting and test the page on a phone over mobile data.
- Add alt text describing the video for accessibility.
Frequently asked questions
Can a Shopify product video be the first media item?
Yes, but most themes then show the video as the featured media on collection pages, so a photo first is usually safer.
What is the maximum video length on Shopify?
10 minutes for hosted product videos. YouTube and Vimeo embeds aren't subject to that limit.
What is Shopify's max video file size?
1 GB per video, up to 4K (4096×2160).
What video formats does Shopify accept?
.mp4, .mov and .webm.
How many images can a Shopify product have?
Up to 250 media items per product, images, videos and 3D models combined. Shopify says this can't be raised.
How many videos can I upload to my Shopify store?
Hosted videos and 3D models are capped by plan: 250 on Starter, Basic and Retail, 1,000 on Grow, 5,000 on Advanced and 50,000 on Plus.
What aspect ratio should a Shopify product video be?
Match your product images: 1:1 for square galleries, 4:5 for portrait, 16:9 for landscape.
Do Shopify product videos autoplay?
That depends on your theme's settings, not on Shopify's upload rules.
Can I add a YouTube video to a Shopify product?
Yes. In the product's Media section, add from URL and paste the YouTube or Vimeo link.
Make matching product images, lifestyle scenes and short clips from the photos you already have.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
