Photo editing for online sellers is mostly a short list of repeat tasks: changing an image's size or shape, getting the file under an upload limit, converting it to a format a site accepts, removing or replacing the background, and fixing a photo that came out dark, tilted or blurry. Three terms explain most of it: resolution is the image's size in pixels, aspect ratio is its shape (width to height), and DPI only matters when you print. Nearly all of these jobs can be done for free on a phone, in a built-in app or in a browser. Each guide below gives the free method first, with exact pixel sizes and file-size targets where they apply.
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Pick the shape (aspect ratio) the platform displays first, then the pixel size: 1:1 for most product listings, 4:5 for feed posts, 9:16 for full-screen vertical and 16:9 for widescreen. The aspect ratio chart in pixels covers every common ratio, with detail pages for 1:1 square sizes, 4:5 sizes, 9:16 sizes and 16:9 resolutions. To get there, crop an image to an exact size or make an image square without cropping. For forms and sites, see how to resize a photo for an online application form, the best image size for every website image, the favicon size and how to make a favicon. Landscape shapes have their own guides too: 4:3 aspect ratio for phone photos and 3:2 aspect ratio for camera photos and 4 × 6 prints.
Scale down from the largest original you have, because making an image smaller keeps it sharp while enlarging it needs AI upscaling to add detail. How to resize an image without losing quality covers both directions, and how to make a picture higher resolution and how to upscale product photos for Amazon zoom cover enlarging. Pixel ratio (DPR 1x, 2x, 3x) explains why images look soft on phones. For print, DPI decides how many pixels go into each inch: see what DPI to use for printing, how to change an image's DPI to 300 and photo print sizes in pixels.
Resize the image to the pixel size you actually need first, then lower the JPG or WebP quality until the file fits the limit; most people can't see the difference at around 75–85% quality. How to reduce image file size explains the method, and the step-by-step guides cover each common upload limit: compress an image to 1MB or 500KB, compress an image to 200KB, compress an image to 100KB, compress an image to 50KB and compress an image to 20KB.
Use JPG for photos, PNG for graphics that need transparency or sharp edges, and WebP where the site accepts it, because it is smaller at the same quality; JPG vs PNG vs WebP for product images compares them. When a site rejects your file, convert it: HEIC to JPG for iPhone photos, WebP to JPG, PNG to JPG, and what a JFIF file is and how to convert it. For documents, see how to convert an image to PDF, JPG to PDF on iPhone and how to combine multiple images into one PDF. Images saved from websites often arrive as AVIF; what is an AVIF file shows how to open and convert them.
Our test: we re-encoded 33 of our own product photos and measured file size and quality for each format: see JPG vs WebP vs AVIF, tested on 33 product photos.
Cut the subject out with a background remover, then place it on white, a color, a new scene or nothing at all for a transparent PNG. How to change a photo's background covers the options, and how to make a product image background transparent and removing backgrounds from multiple images in bulk cover catalog work. For specific tools, see removing a photo background on iPhone, in Canva and in PowerPoint. Related jobs: make a logo background transparent, make a signature transparent, make a photo background black and blur the background of a photo.
Straighten and crop first, then fix exposure and white balance, then clean up shadows, glare and noise, because each step changes how the next one looks. Exposure and color: brighten a dark photo, fix an overexposed photo, fix white balance and find the hex color of an image. Sharpness and shape: unblur a photo, fix grainy photos and straighten a photo. Cleanup: remove shadows, remove glare, remove objects, blur part of an image, add text to a photo and restore old photos with AI. For a phone editor, compare Lightroom vs Snapseed for product photos.
| Ratio | Shape | Typical pixel sizes | Where it's used |
|---|---|---|---|
| 1:1 | Square | 1080 × 1080, 2000 × 2000, 2048 × 2048 | Amazon, Shopify, eBay and Walmart product images; Instagram square |
| 4:5 | Slightly tall | 1080 × 1350, 1600 × 2000, 2000 × 2500 | Instagram and Facebook feed posts and ads |
| 3:4 | Tall | 1080 × 1440, 1536 × 2048, 3024 × 4032 | Phone photos held upright; Instagram feed and profile grid |
| 2:3 | Tall | 1000 × 1500, 1080 × 1620 | Pinterest pins; 4×6 in prints |
| 9:16 | Full-screen vertical | 1080 × 1920, 720 × 1280 | Stories and Reels, TikTok, YouTube Shorts |
| 5:4 | Slightly wide | 1350 × 1080, 2000 × 1600, 2500 × 2000 | Etsy listing photos |
| 16:9 | Widescreen | 1280 × 720, 1920 × 1080, 3840 × 2160 | YouTube videos and thumbnails, website hero banners, slides |
| 1.91:1 | Wide | 1200 × 628, 1080 × 566 | Facebook link posts and ads, link previews |
Resize it to the pixel size you actually need, then compress it as a JPG or WebP at around 75–85% quality. Most people can't see the difference, and the file is often a fraction of the size.
Resolution is the image's size in pixels. DPI is a label that only matters for printing: it sets how many of those pixels go into each printed inch.
JPG for photos, PNG for graphics that need transparency or sharp edges, and WebP when the platform accepts it, because it is smaller at the same quality.