Social media image sizes

Use 1080 × 1350 (4:5) for feed posts and 1080 × 1920 (9:16) for stories, keeping text out of the top and bottom of a story where the profile bar and reply box sit. The Instagram post size guide covers every accepted shape and the 3:4 profile grid, and the Instagram story size guide covers safe zones and link stickers. Also see the Instagram highlight cover size and the Instagram Shop product image size. If a photo is the wrong shape, resize it for Instagram without cropping; to plan the profile, read how to split a photo into an Instagram grid and these Instagram grid layout ideas.

Meta recommends uploading the Facebook cover at 851 × 315 pixels (or 1702 × 630 for sharper screens), Stories at 1080 × 1920, and feed ads at 1440 × 1800 (4:5). The Facebook cover photo size guide shows how the cover crops differently on desktop and mobile and where to keep text and logos. The Facebook story size guide covers the safe zones for Page Stories and Story ads, and the Facebook ad image size for products guide gives the size for each placement, from feed to carousel to Reels. Full-screen 1080 × 1920 ads on Snapchat follow the same vertical shape; Snapchat ad sizes lists the file and text limits.

TikTok videos should be 1080 × 1920 (9:16), YouTube thumbnails 1280 × 720 (16:9), and YouTube banners 2560 × 1440 with the logo and text inside the central safe area. The TikTok video dimensions guide shows where captions and buttons cover the video, so prices and product names stay visible. The YouTube thumbnail size guide covers file limits and fitting a square product photo into a 16:9 frame, and the YouTube banner size guide shows which part of the banner each device keeps.

Pinterest favors tall 1000 × 1500 (2:3) pins, while X, LinkedIn and Threads accept both landscape and 4:5 portrait images in the feed. See the Pinterest product pin size guide for product pins and catalogs, the Twitter (X) image size guide for posts, headers and link cards, and the LinkedIn image sizes guide for posts, banners and company covers. The Threads image size guide covers single images and carousels. For newsletters, the email header image size is 600 px wide, or 1200 px for retina screens. On Bluesky, posts take up to four 2 MB images and the banner is 3:1; see Bluesky image size.

Post the product doing its job: in use, being made, being unboxed, or solving the problem it was bought for, with sizes matched to each network. For short video, start with these TikTok product video ideas with shot lists and TikTok content ideas for boring products. For a new release, use these product launch social media post ideas. For still photos, learn how to take product photos for Instagram, then borrow from these Instagram captions for small business.