TikTok ad sizes, in short: make in-feed video ads vertical 9:16 at 1080×1920 (TikTok's minimum is 540×960), as MP4 or MOV up to 500 MB and 10 minutes. Horizontal 16:9 (at least 960×540) and square 1:1 (at least 640×640) are accepted but vertical is recommended. Carousel image ads take 2 to 35 JPG or PNG images at 720×1280, 640×640 or 1200×628, with music required. The ad profile photo is 98×98 and under 50 KB.
These specs come from TikTok Ads Manager's own help articles for auction in-feed ads and carousel ads, last updated June and September 2026 and checked by us in October 2026. Below is each format, the safe zone, and how to turn product photos into ads that meet the specs.
- In-feed video: 9:16 recommended, at least 540×960; we use 1080×1920.
- Files: .mp4, .mov, .mpeg, .3gp or .avi; up to 500 MB; up to 10 minutes; bitrate at least 516 kbps.
- Carousel: 2–35 images (Standard), JPG or PNG, about 100 KB each suggested; vertical 720×1280.
- Music: required on carousel ads, at least 2 seconds, MP3 up to 10 MB if uploaded.
- Profile photo: 98×98, JPG or PNG, under 50 KB.
What are the TikTok ad sizes and specs?
One vertical video covers almost every TikTok placement. The table lists the official minimums and limits from TikTok Ads Manager help, plus the size we'd actually export.
| Ad element | TikTok's spec | What we'd export |
|---|---|---|
| In-feed video, vertical (recommended) | 9:16, at least 540×960 | 1080×1920 |
| In-feed video, horizontal | 16:9, at least 960×540 | 1920×1080 (only if you must) |
| In-feed video, square | 1:1, at least 640×640 | 1080×1080 |
| Video files | .mp4, .mov, .mpeg, .3gp, .avi; up to 500 MB | MP4 (H.264) |
| Video length | Up to 10 minutes (non-Spark) | 9–30 seconds for product ads |
| Bitrate | At least 516 kbps | Your editor's high-quality preset |
| Carousel images (Standard) | 2–35 images; JPG or PNG; about 100 KB suggested | 720×1280 vertical |
| Carousel image sizes | 1200×628, 640×640 or 720×1280 | 720×1280 |
| Carousel music | Required; at least 2 s; MP3 up to 10 MB if uploaded | Commercial Music Library track |
| Profile photo | 98×98; JPG or PNG; under 50 KB | 98×98 PNG, logo in center |
| Account name | Up to 20 characters (10 in CJK languages) | Your brand name |
TikTok's in-feed and carousel ad specifications, from TikTok Ads Manager help, were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
What size should a TikTok video ad be?
1080×1920 pixels, 9:16. TikTok's stated minimum for vertical in-feed ads is 540×960, but a 540 px wide video looks soft on modern phones, so export at 1080 px wide. Horizontal and square videos are accepted for non-Spark ads, but they don't fill the screen; TikTok marks vertical as recommended.
Spark Ads, which boost an existing organic post, take the post as it is: MP4 or MOV with no duration restriction, and the caption comes from the original post (up to four lines shown). Non-Spark ads run up to 10 minutes and 500 MB. For product ads, shorter is better: show the product in the first two seconds and keep the whole ad under 30 seconds. Our TikTok video dimensions guide covers organic videos.
Where is the TikTok ad safe zone?
TikTok doesn't give one fixed number, because the safe zone depends on the video shape, the length of your ad caption and any add-ons such as anchors. It publishes downloadable safe-zone templates in its in-feed ad help article, in standard and right-to-left (Arabic) versions, with and without anchors. Overlay the right template in your editor before you export.
- Keep the product name, price and any text in the middle band of the frame.
- The right edge holds the like, comment and share buttons; the bottom holds the caption and CTA.
- Ad captions are white, in a fixed font, and don't support clickable links, @ mentions or hashtags.
- Burn subtitles into the video above the caption area so they stay readable.
What size are TikTok carousel ads?
Standard carousel ads take 2 to 35 images in JPG or PNG, at 1200×628 (horizontal), 640×640 (square) or 720×1280 (vertical), with a suggested size of about 100 KB per image. Video Shopping Ads carousels, which pull products from a catalog, show between 2 and 20 images and let each image link to its own product. Both need music: at least 2 seconds, and uploaded tracks must be MP3 up to 10 MB.
Music from TikTok's Commercial Music Library plays on TikTok only, so a carousel that also runs on the TikTok Ad Network is silent there. Upload your own licensed track if you use both placements.
Compress each 720×1280 JPG toward 100 KB and check it at full size; plain backgrounds compress far better than busy scenes. The free compress to 100 KB tool does it in your browser.
What size is the TikTok ad profile photo?
98×98 pixels, square, JPG or PNG, under 50 KB. Keep the logo inside the central 66×66 pixels, since the image is cropped to a circle. The photo is optional for non-Spark ads (TikTok uses a default if you leave it blank) and Spark Ads use the account's own profile picture. For account profile pictures on every network, see social media profile picture size.
How do you turn product photos into TikTok ads?
- Start vertical. Extend or reshoot product photos to 9:16 rather than letterboxing a square.
- Make the first two seconds the product. In use, in hand, or the result it gives.
- Add captions in the safe band and a single call to action.
- Export 1080×1920 MP4 at your editor's high-quality setting.
- For carousels, export 720×1280 JPGs around 100 KB and pick music.
AiArter can help at three points. The AI image extender turns a square product photo into 9:16 by adding background (8 credits per size), image to video animates a product photo into a short clip, and UGC video ads make a vertical creator-style ad with a script and captions. TikTok's own rules on AI-generated content still apply, so label it where TikTok asks you to; our AI UGC video ads guide covers that.
Turn a product photo into a 9:16 image or short video for TikTok ads.
Make it vertical7 days free · 50 credits · No credit cardFor ideas, see TikTok product video ideas; for Meta placements, Instagram ad sizes. Every network's sizes are in the social media image sizes hub.
Frequently asked questions
What is the best size for TikTok ads?
1080×1920 (9:16) vertical video. TikTok's minimum is 540×960 and it recommends vertical over horizontal or square.
How long can a TikTok ad be?
Non-Spark in-feed ads can run up to 10 minutes; Spark Ads have no duration restriction. Product ads usually work best under 30 seconds.
What is the maximum file size for TikTok ads?
500 MB for in-feed video ads. Carousel images have a suggested size of about 100 KB each.
Can you run image ads on TikTok?
Yes, as carousel ads: 2 to 35 images at 720×1280, 640×640 or 1200×628, with music required.
What size is the TikTok ad profile picture?
98×98 pixels, JPG or PNG, under 50 KB, with the key element in the central 66×66.
Extend product photos to 9:16, animate them, or make a UGC-style video ad from one upload.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
