Snapchat Ad Sizes (2026): Dimensions, File Limits and Safe Areas

Snapchat ad sizes, in short: every main ad format is full-screen vertical, 1080×1920 pixels (9:16), with 720×1280 as the minimum. Images are JPG or PNG up to 5 MB; videos are MP4 or MOV (H.264) up to 1 GB and 3–180 seconds. Brand names are up to 25 characters and headlines up to 34. Story ad tiles are 360×600 PNGs with a 993×284 logo.

More on this topic: Social media image sizes, every guide in one place.

Snapchat is one of the simplest ad platforms to make creative for, because almost everything is one shape: a full phone screen. The hard part for product sellers is that most product photos are square, so they need to become tall without the product shrinking into the middle of a white screen. This guide lists every Snapchat ad size from Snap's own specs pages, the safe areas to keep clear, and how to turn square product photos into 9:16 ads.

What are the Snapchat ad sizes?

1080×1920 pixels at 9:16 for every full-screen format. Snap's ad specs page lists 720×1280 as the resolution for each format, and its Business Help page gives 1080×1920 as the full-screen canvas, so design at 1080×1920 and treat 720×1280 as the floor.

Snapchat's ad specs were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.

Snapchat's ad specs page also lists 160×160 static product thumbnails for Collection Ads, each with its own URL; confirm the current tile size in Ads Manager before you build a batch.

What are the file size and text limits for Snapchat ads?

Sources: Snapchat's ad specs page and Snap's Marketing API documentation for Story ad tiles, read in October 2026.

What is the Snapchat ad safe zone?

Keep the product and any text out of the top and bottom of the 1080×1920 frame. Snapchat puts your brand name and headline at the top and the call-to-action at the bottom, and those overlays cover part of the image. Snap doesn't publish a pixel safe zone on its public specs page, so leave a generous margin and check the preview in Ads Manager.

• Top: brand name, headline and the "Sponsored" label.
• Bottom: the call-to-action button or swipe-up prompt.
• Middle: the safest place for the product and any price or offer text.
• No borders: fill the whole screen; letterboxed or framed creative looks out of place and can be rejected in review.

How do you turn a square product photo into a Snapchat ad?

Make the image taller without making the product smaller. A 1080×1080 photo dropped onto a 1080×1920 canvas leaves 840 px of empty space, and white bands look unfinished; extending the background fills it with matching scene instead.

1. Start with the sharpest product photo you have, at least 1080 px wide.
2. Extend it to 9:16 with AiArter's AI image extender (Story preset, 8 credits), or crop a tall photo with the free image cropper.
3. Add the offer in the middle third, never under the top or bottom overlays.
4. Export JPG under 5 MB; the free image compressor helps if the file is too big.
5. For video, turn the still into a short clip with image to video, or build a sequence of several images.

What makes a good Snapchat product ad?

• Product in the first second: Snaps are skipped fast; show what you sell straight away.
• Full-bleed vertical: fill the whole screen; no white bands or borders.
• One message: one product, one offer, one call to action.
• Native look: phone-shot or lifestyle scenes usually fit Snapchat better than studio cut-outs on white.
• Short video: Snap recommends under 10 seconds for Sponsored Snaps; most product ads work at 5–10 seconds.

AiArter's design templates include vertical ad layouts you can fill with your product photo. For ad image sizes on other networks, see Facebook ad image size and Facebook story size.

Which Snapchat ad format should a product seller use?

Start with Single Image or Video ads for one product, and use Collection ads when you have a catalog. Collection ads show a main image or video with four tappable product tiles, so shoppers can jump straight to a product page.

Snapchat ad checklist

• Canvas is 1080×1920, 9:16, with no borders or white bands.
• Image under 5 MB (JPG or PNG); video under 1 GB (MP4 or MOV, H.264).
• Product visible in the first second and inside the middle of the frame.
• Brand name 25 characters or fewer; headline 34 or fewer.
• No text under the top overlay or the bottom call-to-action.
• Story ads: 360×600 tile and 993×284 transparent logo, both PNG.
• Previewed in Ads Manager on a phone before launch.

What size is a regular Snapchat Story?

The same full screen: 1080×1920 (9:16). If you post organic Stories from a business profile, the image you make for an ad works there too. Keep text away from the edges, where the app's buttons sit.

Frequently asked questions

What size are Snapchat ads?

1080×1920 pixels, 9:16, for all full-screen formats. The minimum is 720×1280.

What is the file size limit for Snapchat ads?

5 MB for images and 1 GB for videos.

How long can a Snapchat video ad be?

3 to 180 seconds. Standard Commercials are 3–6 seconds; extended ones can run longer, with the first 6 seconds non-skippable.

What is the Snapchat ad headline limit?

34 characters with spaces; the brand name is up to 25.

Can I use a square image for a Snapchat ad?

Not as is. Ads fill the whole screen, so extend the square image or place it on a 9:16 canvas rather than adding white bands.

What size is a Snapchat Story ad tile?

360×600 PNG (3:5), up to 2 MB, with a 993×284 transparent PNG logo.

Is the Snapchat ad size the same as TikTok?

Yes, both use 1080×1920 (9:16), though their overlay positions differ.