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9:16 Aspect Ratio (2026): Sizes in Pixels and Where to Use It

Every 9:16 size from 720x1280 to 4K, the formula, where TikTok, Reels, Stories and Shorts use it, and how to turn a square product photo vertical.

IIjharul Islam 7 min read October 26, 2026
9:16 Aspect Ratio (2026): Sizes in Pixels and Where to Use It

9:16 aspect ratio, in short: a vertical shape 9 units wide for every 16 tall (0.5625:1), the full-screen shape of a phone held upright. The standard 9:16 sizes are 720×1280, 1080×1920 (the everyday size), 1440×2560 and 2160×3840 (4K). Sellers use it for TikTok, Instagram Reels and Stories, YouTube Shorts, Pinterest video and vertical ads.

More on this topic: Photo editing how-tos, every guide in one place.

9:16 is 16:9 turned on its side, and it has become the default shape for short video and full-screen social posts. Product photos are usually square or 4:5, so turning them into 9:16 without cutting off the product is the common problem. This guide lists every common 9:16 size, where each platform uses it, how to calculate dimensions, and how to convert a square product photo to 9:16. For any other size, the free aspect ratio calculator fills in the missing side; to extend a photo to 9:16, AiArter's AI image extender adds matching background above and below the product.

The short version
  • The ratio: width ÷ height = 0.5625. Height = width × 16 ÷ 9.
  • Everyday size: 1080×1920 for Stories, Reels, TikTok and Shorts.
  • Other sizes: 720×1280 (720p), 1440×2560 (QHD), 2160×3840 (4K).
  • Not 9:16: 4:5 (1080×1350) and 3:4 (1080×1440) are portrait but shorter.
  • From a square photo: extend the background or place the product on a designed canvas. Never stretch it.

What are the 9:16 resolutions in pixels?

Any size where the height is 16/9 of the width (about 1.78 times) is 9:16. These are the ones you'll use:

9:16 sizeCommon nameMegapixelsTypical use
540×960qHD0.52Minimum recommended for TikTok in-feed ads
720×1280720p0.92Lightweight vertical video
1080×19201080p / Full HD2.07Stories, Reels, TikTok, Shorts, vertical ads
1440×25601440p / QHD3.69Sharper vertical images
2160×38404K UHD8.29YouTube Shorts custom thumbnail (recommended)

1080×1920 is the size to default to: it's what most phones record vertically, and the major platforms display vertical video at or below 1080p.

Which platforms use 9:16?

Every vertical short-video format and full-screen Story. The numbers below are from each platform's own help pages or developer docs, read in October 2026.

Platform and format9:16 useOfficial detail
YouTube ShortsVertical or squareUp to 3 minutes; max 1080p playback; custom thumbnail 2160×3840 recommended
Instagram ReelsRecommended shapeAccepts 1.91:1 to 9:16, at least 720 px, 30 fps or more
Instagram and Facebook StoriesFull screen1080×1920 is the common size
TikTok in-feed adsRecommended shape540×960 or larger, up to 500 MB
Pinterest videoOne of four recommended shapes1:1, 2:3, 4:5 or 9:16; up to 15 minutes
Threads videoRecommended shapeUp to 5 minutes, 1 GB

The platform uses of 9:16 were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.

Platform-by-platform sizes are in our Instagram Story size, TikTok video dimensions and Facebook Story size guides.

How do you calculate 9:16 dimensions?

Multiply the width by 16 and divide by 9 to get the height; multiply the height by 9 and divide by 16 to get the width.

You haveFormulaExample
WidthHeight = width × 16 ÷ 91080 wide → 1080 × 16 ÷ 9 = 1920 tall
HeightWidth = height × 9 ÷ 162560 tall → 2560 × 9 ÷ 16 = 1440 wide
Any sizeIs width ÷ height = 0.5625?750×1334 = 0.562 (iPhone 8 screen, close to 9:16)

Odd widths don't always give whole numbers: 1000 px wide needs 1777.8 px, so round to 1778. The free aspect ratio calculator does this for you.

How do you turn a square product photo into 9:16?

Add space above and below the product rather than cropping its sides. A 1080×1080 square needs 840 extra pixels of height to become 1080×1920, and cropping a square to 9:16 would cut away 44% of its width, which usually means cutting off the product.

MethodHowBest for
AI extendGenerate matching background above and belowLifestyle shots and scenes
Solid or blurred paddingPlace the square on a 1080×1920 canvasQuick social posts
Designed canvasProduct in the middle, headline above, offer belowAds and Stories
CropCut the sides offOnly tall products already centred
StretchChange the shapeNever; it distorts the product
  1. Start from your highest-resolution square or 4:5 product photo.
  2. Extend or pad it to 1080×1920.
  3. Keep the product in the middle third of the height.
  4. Leave the top and bottom edges clear of key text; apps place buttons and captions there.
  5. Export as JPEG or PNG and check it on a phone.

AiArter's AI image extender has a Story, Reel and TikTok preset that returns exactly 1080×1920 for 8 credits, filling the new space with matching background. For simple padding, the free Instagram image resizer makes a 9:16 version in your browser.

Extend a square product photo to 1080×1920 without cropping the product.

Extend to 9:167 days free · 50 credits · No credit card

How do you make a horizontal photo 9:16?

Crop a vertical slice if the subject is narrow, or place the whole image in the middle of a 9:16 canvas with space above and below. A 16:9 image cropped to 9:16 keeps only about a third of its width, so it only works when the product sits in the centre.

  • Crop with the free image cropper set to 9:16 when the product is centred.
  • Stack: put the landscape image in the middle and a headline or detail shot above and below.
  • Extend: AI fills the space above and below with matching background.
Video from a still photo

Once you have a 9:16 image, AiArter's image-to-video tool can animate it into a 5-second clip (480p, 15 credits) for a quick Story or Reel. Check every frame: AI motion can warp labels.

Is 9:16 the same as 1080x1920?

1080×1920 is one 9:16 size, the most common one, but 9:16 is the shape, not the size. 720×1280 and 2160×3840 are also 9:16. Some phone screens are taller than 9:16 (for example about 9:19.5), so a 9:16 video shows small bars or is slightly cropped on those screens.

RatioExample sizeShape
9:161080×1920Full-screen vertical
3:41080×1440Tall portrait; Instagram's tallest feed photo
4:51080×1350Portrait feed post
2:31000×1500Pinterest pin
1:11080×1080Square

The others are covered in our aspect ratio guide, 4:5 aspect ratio, 1:1 aspect ratio and 16:9 aspect ratio guides.

Should you shoot product photos in 9:16?

Shoot vertical video in 9:16, but shoot product photos at your camera's full frame (usually 3:4 on a phone) with space around the product. A wider frame lets you crop to 1:1 for marketplaces, 4:5 for feeds and 9:16 for Stories from the same photo.

Shoot forFrameWhy
Stories, Reels, TikTok video9:16 vertical videoFills the screen with no cropping
Product photos for many channelsFull frame (3:4) with space around the productCrop to any ratio later
Marketplace main imagesSquare-friendly framing1:1 is the usual listing shape

Frequently asked questions

Can I post a 9:16 image on the Instagram feed?

Instagram's feed shows photos up to 3:4, so a 9:16 image is cropped there. Use 9:16 for Stories and Reels, and 4:5 or 3:4 for feed posts.

What size is a 9:16 image?

1080×1920 pixels is the standard. Other 9:16 sizes are 720×1280, 1440×2560 and 2160×3840.

What is 9:16 used for?

Vertical video and full-screen posts: TikTok, Instagram Reels and Stories, YouTube Shorts, Pinterest video and vertical ads.

How do I calculate a 9:16 height?

Multiply the width by 16 and divide by 9. A 1080 px width gives 1920 px.

Is 9:16 portrait or landscape?

Portrait (vertical). Its landscape counterpart is 16:9.

How do I make a square photo 9:16 without cropping?

Add background above and below it, by padding or by AI extending, until it reaches 1080×1920.

Is 9:16 the same as 1080x1920?

1080×1920 is the most common 9:16 size, but any size with the same proportion is 9:16.

What is the difference between 9:16 and 4:5?

9:16 fills a phone screen; 4:5 is shorter and is the usual size for portrait feed posts.

Every size from one product photo

Turn one product photo into 9:16, 4:5, square and widescreen versions, with AI filling the extra space instead of cropping.

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7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.

Ijharul Islam
Written by

Founder, AiArter

Ijharul Islam is the founder of AiArter, the AI product studio for online sellers. He writes hands-on guides on product photography, marketplace listings and ad creative, so small e-commerce teams can get studio-quality visuals and videos without booking a studio.

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