Faire product photo requirements, in short: photos should be square, at least 500×500 px (Faire suggests about 1050×1050 or larger), JPEG or PNG. The first (hero) image works best on a white or light background with the product centered and filling the tile, with no text, logos or watermarks. Apparel is the exception: use 3:4 portrait images, ideally 1800×2400 px.
More on this topic: Marketplace image requirements, every guide in one place.
Faire is a wholesale marketplace, so your photos are being judged by shop owners scrolling a grid of square tiles, deciding what to stock. This guide sums up Faire's image guidance (checked October 2026), the shots retailers look for, and how to make a consistent set from your own photos with AI product photos.
- Shape: square 1:1 for most products; 3:4 portrait for apparel.
- Size: 500×500 px minimum, about 1050×1050 px recommended; bigger is fine.
- Hero image: white or light background, product zoomed in and centered, no text, watermark, logo, collage or padded margins.
- More than one image: Faire reports about twice the order volume for products with two or more images.
- Lifestyle shots belong in the gallery after the hero.
What are Faire's product image requirements?
| Spec | Faire's guidance |
|---|---|
| Aspect ratio | Square (1:1). Rectangular images can look like a mistake in the grid; crop rather than stretch |
| Apparel | 3:4 portrait, optimal 1800×2400 px |
| Minimum size | 500×500 px; Faire's hero image checklist asks for 600×600 px or more |
| Recommended size | About 1050×1050 px or larger |
| File type | JPEG or PNG |
| Hero (first) image | White or light background, product centered and zoomed in to fill the tile |
| Not allowed on the hero | Text overlays, watermarks, logos; avoid dark or cluttered backgrounds, collages and padded margins |
| Additional images | Multiple angles and lifestyle shots, also 600×600 px or more |
Faire's product image guidance were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
When you upload products in bulk, the order of images sets which one becomes the hero, so put your white-background shot first. If your photos are portrait phone shots, the free square image maker pads them to 1:1 without cutting the product, and our 1:1 aspect ratio guide lists the square sizes other channels use.
What makes a good Faire hero image?
The hero is the tile retailers see in search, category pages and your brand page. They compare dozens of brands in seconds, so a clean, consistent hero across your whole line makes your brand look ready to stock.
- One product, centered, large in the frame. Faire specifically warns against padded margins that leave the product small.
- White or light, plain background. Dark and busy backgrounds look muddy at tile size.
- The same crop and fill on every product, so your line reads as a collection.
- No added text or logos. Wholesale price, minimums and your brand name already show on the page.
Make square hero images from your own photos: your real product on pure white, centered and filling the frame, the same on every product.
Make hero images7 days free · 50 credits · No credit cardWhich other photos do retailers want to see?
A shop owner is asking different questions from a consumer: how will this look on my shelf, and will my customers buy it? Faire's blog advises at least four images or videos per product. Cover these:
| Shot | Why retailers care |
|---|---|
| Hero on white | Clean tile in the grid |
| Lifestyle or in use | Shows the end customer and the mood of your brand |
| Scale (in hand or next to an object) | Helps judge shelf space and price point |
| Packaging | Retail-ready packaging matters for display |
| Detail or material close-up | Shows quality without a sample |
| Range or color overview | Helps them order a full assortment |
| Merchandised display (optional) | Shows how a set looks together on a shelf or table |
Consumer marketplaces often hide packaging. On Faire, a clear photo of the retail packaging answers a buyer's question about whether the item is ready to put on a shelf.
How do I make Faire photos from my existing images?
- Start from your sharpest originals. If they're small, the AI upscaler enlarges sharp photos 4× to clear Faire's recommended size.
- Cut out the whole line at once with the bulk background remover: up to 50 photos per batch on white, transparent or a brand color.
- Make square heroes with the product filling the frame. The white background tool outputs 2000×2000 squares with the product at about 85% fill.
- Square up other photos with the free square image maker, or crop apparel to 3:4 with the free image cropper.
- Add lifestyle scenes with the AI background generator: the product stays as photographed and only the setting is created.
- Upload with the hero first, then lifestyle, scale, packaging and details.
Faire photo checklist
- Square (or 3:4 for apparel), 1050×1050 px or larger, JPEG or PNG.
- Hero on white or light background, product large and centered.
- No text, logos, watermarks or collages on the hero.
- At least two images per product; four or more is better.
- The same crop, light and background across your whole line.
- Photos match what retailers will receive, including packaging and color.
Common Faire photo mistakes
| Mistake | Why it hurts | Fix |
|---|---|---|
| Landscape or tall hero (non-apparel) | Gets cropped or looks off in the square grid | Crop to 1:1 with the product centered |
| Small product in a big white square | Faire warns against padded margins; the tile looks empty | Zoom in so the product fills most of the frame |
| Dark or busy hero background | Hard to read at thumbnail size | Use white or light, and move styled shots to the gallery |
| Logo, price or text on the image | Not allowed on the hero; clutters the tile | Remove overlays; the page already shows brand and price |
| Mixed styles across the line | Your catalog looks like several brands | Use one background, crop and light for every hero |
| Only one image | Retailers can't judge scale, quality or packaging | Add at least three more: lifestyle, scale, packaging |
| Low-resolution files | Look soft when retailers zoom | Upload at 1050×1050 px or larger |
Faire vs consumer marketplaces: what's different?
Most of your consumer-marketplace photos can be reused, with a few changes. Amazon wants pure white main images at about 85% fill (see Amazon product image requirements), Etsy shows landscape-cropped thumbnails (see Etsy listing photo size), and Shopify works best with one consistent ratio. Faire sits closest to Amazon for the hero (square, light background, large product) but rewards the context shots retailers use to picture the product in their shop: packaging, displays and sets. Keep one high-resolution master per shot and export a square version for Faire, rather than cropping an already-cropped Etsy image.
If you also sell wholesale outside Faire, the same set works for a line sheet or catalog. Our guide to making a product catalog covers layout and file formats.
Frequently asked questions
What are Faire's product photo requirements?
Square (1:1) JPEG or PNG images, at least 500×500 px and ideally about 1050×1050 px or larger; apparel in 3:4 portrait at about 1800×2400 px. The first image should show the product centered on a white or light background with no text, logo, watermark or collage.
What size should Faire product images be?
Square and at least 500×500 px; Faire suggests about 1050×1050 px, and larger works too. Apparel should be 3:4 portrait, ideally 1800×2400 px.
Does Faire require a white background?
Not strictly, but Faire's guidance says white or light backgrounds work best for the hero image and advises against dark or cluttered ones. Put lifestyle shots in the gallery.
Can I put my logo or text on Faire product photos?
Not on the hero image. Faire's checklist says no text overlays, watermarks or logos there.
How many photos should a Faire product have?
At least two; Faire reports about twice the order volume for products with two or more images. Its blog recommends four or more images or videos per product.
Can I use the same photos on Faire and Etsy or Shopify?
Yes, with different crops. Faire wants square heroes (3:4 for apparel), Etsy listing photos are often landscape, and Shopify works best with one consistent ratio. Keep a high-resolution master and export each size.
How many photos can I add to a Faire product?
Use at least two, and aim for four or more images or videos, as Faire's own advice suggests. Other marketplaces' limits are compared in how many product photos per listing.
How do I set wholesale prices for Faire?
Many brands use keystone pricing, where retail is double the wholesale price, then check the wholesale price still covers costs and Faire's commission. The free wholesale price calculator goes from your cost and target margin to a wholesale and a suggested retail price.
Square white heroes, lifestyle scenes and every size you need, made from your own product photos.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
