Wholesale prices that leave room for everyone
Go from your cost to a wholesale price to a suggested retail price, or start from retail and work back. See your margin, the retailer's margin and what you'd make selling direct.
Wholesale Price Calculator
No sign-up. What you type never leaves your device.
The starting numbers are only an example. Keystone pricing, where retail is double the wholesale price, is a common convention, not a rule: retailers set their own markups. Currency changes the symbol only.
How it’s calculated
- From a target margin:
wholesale = cost ÷ (1 − margin). A cost of 10 at 50% margin is 20. - From a markup:
wholesale = cost × (1 + markup). A cost of 10 at 60% markup is 16. - Keystone:
retail = wholesale × 2. Your own multiplier:retail = wholesale × multiplier. - From retail:
wholesale = retail × (1 − discount). 40 at 50% off is 20. Margin = (price − cost) ÷ priceandmarkup = (price − cost) ÷ cost. For the retailer, the cost is your wholesale price.- Selling direct:
(retail − your cost) ÷ retail, before fees, shipping and ads. Use the profit margin calculator for those.
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Everything you need, nothing you don't
Cost to wholesale
Set the wholesale price by the margin you want or by a markup on cost.
Wholesale to retail
Keystone (2× wholesale) or your own multiplier, with an optional .99 ending.
Retail back to wholesale
Start from a retail price and a discount, such as 50% off, to get wholesale.
Every margin
Your margin and markup, the retailer's margin and markup, and your margin selling direct.
Copy results
Copy the numbers for a line sheet or a spreadsheet.
Private
The math runs in your browser. Nothing is saved or sent.
Done in 3 steps
Pick a starting point
Your cost per unit, or the retail price.
Set your terms
Your margin or markup, and keystone or your own retail multiplier.
Read the ladder
Cost, wholesale and retail side by side, with margins at each step.