The WhatsApp Business catalog image size to use is a square 1080×1080 pixels (1:1). Images should be at least 500×500, JPG or PNG, and ideally under 5 MB. Each catalog item can hold up to 10 images, and a square product photo on a clean, light background shows best in chat and in the catalog grid.
On WhatsApp, the catalog is your shop window inside a chat. Customers scroll it on a phone, tap an item, and message you to order, so photos have to work as small square thumbnails first and as full-screen images second. Meta doesn't publish one clear spec sheet for the WhatsApp Business app, so this guide gives the safe sizes, explains where the numbers come from, and covers the photo habits that make chat selling easier.
- Size: 1080×1080 square is the safe choice; 500×500 is the commonly cited minimum.
- Format: JPG or PNG, under about 5 MB per image.
- Images per item: up to 10. Use the first for a clean main shot, the rest for angles, details and scale.
- Background: white or a light neutral color, with the product filling most of the square.
- Items are reviewed against Meta's Commerce Policy and can be rejected.
- Profile photo: a square logo around 640×640, shown as a small circle.
What is the WhatsApp Business catalog image size?
Use square images, 1080×1080 pixels, saved as JPG. The catalog shows items as square thumbnails, so a square image is never cropped, and 1080 pixels is sharp on any phone without making files slow to load over mobile data.
| Spec | Safe recommendation | Notes |
|---|---|---|
| Aspect ratio | 1:1 square | Non-square photos are cropped in the thumbnail |
| Recommended size | 1080×1080 px | Some guides say 1024×1024; both are fine |
| Minimum size | 500×500 px | Smaller images look blurry or may be refused |
| File format | JPG or PNG | JPG keeps files small |
| File size | Under 5 MB | Under 1 MB is plenty at 1080×1080 |
| Images per item | Up to 10 | Set in the WhatsApp Business app |
| Items per catalog | Up to about 500 in the app | Larger catalogs use Commerce Manager |
| Content | The real product, no misleading edits | Reviewed against Meta's Commerce Policy |
WhatsApp Business catalog image specs were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
These figures come from WhatsApp Business partner documentation and tested guides rather than a single Meta spec page, and some list slightly different limits (8 MB is cited for catalogs managed in Commerce Manager). Square, 1080 pixels, JPG and under 5 MB stays inside all of them.
How do I add products to a WhatsApp Business catalog?
Open the WhatsApp Business app, go to Business tools, then Catalog, and tap Add new item. Menu names differ slightly between Android and iPhone and between app versions.
- Open Business tools > Catalog (on some versions, under Settings or the three-dot menu).
- Tap Add new item, then Add images, and pick up to 10 photos from your gallery or take them with the camera.
- Enter the item name. Price, description, website link and item code are optional but help customers decide without messaging you.
- Save. The item may be reviewed before it appears; if it's rejected, you'll see a notice in the catalog.
- Share an item or the whole catalog in any chat with the attachment icon, or post the catalog link on your other channels.
If you already run a catalog in Meta Commerce Manager for Facebook and Instagram, you can connect it to WhatsApp instead of building a second one. The image rules are the same as for Instagram Shop catalog images: square, at least 500×500, 1024×1024 or larger recommended.
Meta reviews catalog items against its Commerce Policy. Common reasons for rejection are restricted products (such as certain health, adult or regulated items), images that don't show the product, and listings that look misleading. Check the rejection notice, fix the photo or details, and resubmit.
What makes a good product photo for WhatsApp?
A clear, bright, square photo where the product fills about 80 to 90% of the frame. WhatsApp customers browse on small screens and often on slow connections, so simple photos win. Specifically:
- Main image on white or a light neutral. It reads at thumbnail size and makes every item in the catalog look consistent.
- Product large in the frame. Small products in a big empty square look like specks in the catalog grid.
- True color. Customers will ask "is it really this color?" in chat. Shoot in daylight and avoid filters.
- Extra images that answer questions: back and side, a close-up of material or texture, the label, and something for scale.
- One variant per image. If an item comes in three colors, show each color clearly and name it in the description.
- No tiny text on the image. Prices and details belong in the item fields, where they stay readable.
Our guide to taking product photos with your phone covers a simple daylight setup, and how to make a product photo background white covers the free and paid ways to get a clean background.
How do I make a product photo square for WhatsApp?
Pad the photo to a square rather than cropping it, so nothing gets cut off. On a phone, the built-in crop tool's Square option works if the product sits in the middle with space around it. If it doesn't, our free square image maker pads any photo to 1080×1080 with white, a color or a blurred copy of the photo, right in your browser. If the file is still large, the free image compressor shrinks it and converts iPhone HEIC photos to JPG.
Put a phone photo of your product on pure white, centered in a square, ready for your WhatsApp catalog.
Make a white background7 days free · 50 credits · No credit cardWhat size is the WhatsApp Business profile photo?
Upload a square image of about 640×640 pixels. WhatsApp shows it as a small circle next to every chat and message, so a simple logo with margin around it works far better than a product photo. Keep the mark centered; anything in the corners is cut off by the circle. A solid brand-color background helps it stand out in a customer's chat list.
Do product photos lose quality when sent in WhatsApp chats?
Yes, unless you choose HD. WhatsApp compresses photos sent in chats to save data. When you attach a photo, tap the HD option before sending to keep more detail, or send the image as a document to keep the original file. Sharing a catalog item instead of a loose photo also keeps the product name, price and images together for the customer.
WhatsApp catalog photo checklist
- Every image is square, 1080×1080, JPG, under 5 MB.
- The first image shows the whole product on white or a light background.
- The product fills most of the square.
- Extra images show other angles, details, the label and scale.
- Colors match the real product.
- Prices and details are in the item fields, not on the photo.
- Profile photo is a centered logo that reads as a small circle.
Preparing WhatsApp catalog images with AiArter
If you're adding a whole range of products, the slow part is getting every photo onto the same clean background at the same size. AiArter does that from phone photos:
- White background (4 credits). The product is cut out and placed on pure white, centered at about 85% of a 2000×2000 square, with an optional soft shadow. WhatsApp displays it fine; resize to 1080×1080 if you want smaller files.
- Light brand colors (4 credits) such as Warm beige, Light grey or Sage if you want a softer look across the catalog.
- Lifestyle scenes (8 credits) for the second or third image, showing the product in use. Only the background is generated; the product stays as photographed.
- Upscale (3 credits) small or old product photos with the AI image upscaler.
- Batches. The bulk background remover handles up to 50 photos at once with one ZIP download; failed photos aren't charged.
AiArter doesn't connect to WhatsApp; you download the images and add them in the app. More tools are on the product photos page.
Frequently asked questions
What size should WhatsApp catalog images be?
Use square images of 1080×1080 pixels, saved as JPG or PNG under about 5 MB. The commonly cited minimum is 500×500. Square images aren't cropped in the catalog grid.
How many photos can I add to a WhatsApp catalog item?
Up to 10 images per item in the WhatsApp Business app. Use the first for a clean main photo and the rest for angles, details, labels and scale.
Why was my WhatsApp catalog item rejected?
Meta reviews items against its Commerce Policy. Restricted products, images that don't clearly show the item, and misleading listings are common reasons. Fix the issue and resubmit.
What background is best for WhatsApp product photos?
White or a light neutral background, with the product filling most of the frame. It reads well at thumbnail size and keeps the catalog consistent.
What is the WhatsApp Business profile picture size?
Upload a square image around 640×640 pixels. It's shown as a small circle, so use a centered logo with space around it.
How do I send product photos on WhatsApp without losing quality?
Tap the HD option before sending a photo, or send it as a document to keep the original file. Sharing a catalog item also keeps the photos, name and price together.
Upload your product photos and get consistent white or light-color backgrounds at a square size, with each product kept exactly as you photographed it.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
