Practical guides for online sellers: product photos, marketplace listings, video ads and growing your store.
Reverb's photo rules from its help center: 25 photos, 620 to 1600 px, square crops, the Listing Standards ban on stock and reused photos, and shot lists by instrument.
Read article
TikTok Shop's listing video rules from its own seller pages, where the numbers disagree, plus export settings that pass the strictest version.
Walmart's official listing video rules (MP4, 100 MB, GTINs, captions) separated from the ad specs most guides quote, with safe export settings.
Mercado Libre's photo rules from its developer docs and seller help: sizes, 10 MB files, 95% fill and the four categories that still require white.
Kaufland's product image rules from its seller guideline: sizes, files, 5 to 10 images, a strict white main image with no shadows, and required alt text.
SHEIN's image specs from its own seller documentation: sizes, the 3:4 to 1:1 range, 3 MB files, image types per color and how to prepare photos.
Amazon Handmade uses Amazon's standard image rules: a pure white main image, 1,000+ px for zoom, and lifestyle, scale and process shots in the other slots.
eBay's listing video rules in one place: one video per listing, about a minute, 150 MB, MP4 or MOV, where buyers see it and what to film.
Bonanza's photo rules in one place: 4 MB files, the 1600x1200 display size, the photo limit, how to prepare a bulk import and what makes a good main photo.
The official rules: JPEG or PNG up to 10 MB, how many photos, what the main photo must show, the authentication close-ups by category, and what gets rejected.
Turn one phone photo into a full listing kit. 7 days free, 50 credits, no card.
Start free trial