Etsy sellers

Etsy listing photos that get the click

Image rules, free checkers, AI tools and guides for Etsy listings, in one place.

Phone photo
Phone photo
Flat lay scene, made with AiArter
Flat lay scene

Etsy Listing Photos in short

Etsy recommends photos at least 2,000 px on the shortest side, and search shows your first photo cropped to roughly 4:3, so keep the product centered with margin on every side. Use 2000×2000 or 2500×2000 JPEGs and add 5 to 10 strong photos per listing (up to 20 are allowed).

Recommended sizeAt least 2,000 px on the shortest side; 2000×2000 or 2500×2000
Search thumbnailCropped to roughly 4:3: keep margin around the product
Photos per listingUp to 20; aim for 5 to 10
Video1 per listing, 5 to 15 seconds
FormatJPG, PNG or GIF; around 1 MB per image uploads reliably
Full guideEtsy image requirements
FAQ

Etsy image questions

Does Etsy allow AI-generated product photos?
Etsy expects photos to represent the item accurately and asks sellers to disclose AI use. Keeping your real product and only changing the background keeps the listing honest.
What size are Etsy thumbnails?
Search shows the first photo cropped to about 4:3, so a square or 5:4 photo with the product centered and some margin crops cleanly.
How many photos should an Etsy listing have?
Etsy allows up to 20. Most listings do well with 5 to 10: a clean main photo, scale, detail, lifestyle and packaging shots.

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