New Year sale graphics need five core sizes: 1080×1350 for Instagram and Facebook feed, 1080×1920 for Stories and Reels, 1200×628 for link ads, 1920×1080 for website banners and a 1200-pixel-wide email header. Use a clear offer ("Up to 40% off"), an end date, and winter or fresh-start imagery instead of Christmas scenes.
The New Year sale runs from December 26 into mid-January, and it does two jobs: clearing holiday stock and catching shoppers with gift cards and returns money to spend. The graphics have to change fast, because the trees and wrapping paper that worked on December 20 look stale on January 2. This guide covers sizes, design ideas, clearance messaging that stays honest, and how to swap your holiday imagery back out.
- Timing: launch December 26, run through about January 15, 2027, and refresh the creative on January 1.
- Five sizes cover most placements: 1080×1350, 1080×1920, 1200×628, 1920×1080 and a 1200-wide email header.
- Lead with the offer and the end date, in big type, in the top half of the image.
- Drop the Christmas props. Winter, sparkle, fresh-start and clean white backgrounds suit January.
- Keep clearance claims honest: real reference prices, real end dates, real stock.
When should you run a New Year sale?
Most shops run it from December 26 to mid-January. Split it into two creative phases: an after-Christmas phase through December 31, and a New Year phase from January 1.
| Dates | Phase | Graphic message |
|---|---|---|
| Dec 26–31, 2026 | After-Christmas / Boxing Day | "After-Christmas sale", "Spend your gift cards" |
| Jan 1–7, 2027 | New Year sale | "New Year sale", "Fresh start, fresh prices" |
| Jan 8–15, 2027 | Clearance / final days | "Final days", "Last chance, up to 50% off" |
| Mid to late January | Back to evergreen | Swap to normal images, or start Valentine's |
Make all of the graphics before mid-December. Nobody wants to design banners on December 26, and ads and marketplace changes can take time to approve during a busy week.
What size should New Year sale graphics be?
Design one master graphic, then export it at five sizes. Add marketplace and display sizes only if you run ads there.
| Placement | Size (px) | Ratio | Notes |
|---|---|---|---|
| Instagram / Facebook feed | 1080×1350 | 4:5 | Square 1080×1080 also works |
| Stories, Reels, TikTok | 1080×1920 | 9:16 | Keep text out of the top and bottom 250 px |
| Facebook link ad, Google display | 1200×628 | 1.91:1 | Google also wants a 1200×1200 square |
| Website hero banner | 1920×1080 or a 1920×600 strip | 16:9 or 3.2:1 | Keep text centered so mobile doesn't crop it |
| Email header | 1200 wide (shown at 600) | Any | Under about 1 MB; put the offer in alt text |
| 1000×1500 | 2:3 | Good for clearance roundups | |
| Etsy big banner | 3360×840 | 4:1 | Edges crop on mobile |
Banner, ad and social image sizes were checked in October 2026. Marketplaces change their rules, so confirm the current requirements in your seller dashboard before you upload a large batch.
For a deeper look at Meta's placements, see our Facebook ad image size guide. If your master graphic is a product scene, an AI image extender can fill extra background to reach each ratio instead of cropping the product (8 credits per size on AiArter). Text layers are better rebuilt in your design app for each size.
New Year sale graphics: design ideas
Pick one visual theme for the whole sale and keep it across every size. These work well in January and don't look like leftover Christmas creative.
| # | Idea | What it looks like | Best for |
|---|---|---|---|
| 1 | Big number | "40% OFF" huge, product small beside it, one brand color | Any shop; strongest for ads |
| 2 | Gold and black | Black background, gold type, a hint of confetti or sparkle | Jewelry, beauty, fashion |
| 3 | Midnight countdown | Clock at 12, "Sale starts at midnight" | Launch-day teaser |
| 4 | 2027 numerals | The year in large type with products tucked into the numbers | Social posts |
| 5 | Fresh start white | Clean white or pale grey, lots of space, calm type | Wellness, home, organizing |
| 6 | Winter scene | Product in snow or a cozy knit setting, offer on top | Apparel, home, candles |
| 7 | Clearance tag | Product with a kraft price tag, old price struck through | Clearance phase |
| 8 | Grid of deals | 4–6 products on one background, price under each | Email, Pinterest |
| 9 | Resolution theme | "New year, new routine" with fitness, planner or skincare product | Health, stationery |
| 10 | Gift-card nudge | Gift card next to products, "Got a gift card? Spend it here" | Dec 26–31 |
| 11 | Final hours | Bold red or black banner, "Ends tonight" | Last day |
| 12 | Before and after price | Two price tags side by side | Clearance items |
For winter scenes that last past the holidays, see our winter product photography ideas.
What should a New Year sale graphic say?
The offer, the end date and one action, in that order. A shopper scrolling past should understand it in under two seconds.
- Offer: "Up to 40% off", "30% off everything", "Buy 2, get 1 free". Check the sale price still covers your costs and fees with our free profit margin calculator.
- Deadline: "Ends Jan 7" or "Final 48 hours". A real date beats "limited time".
- Action: "Shop the sale", "Use code NEWYEAR".
- Optional: free shipping threshold, or "gift cards welcome".
Keep it to 5 to 10 words on the image. Put the details in the caption, ad copy or landing page. A copy writer can draft caption and ad variations from your offer details if you need several versions to test.
How do you write clearance messaging that stays honest?
Only claim discounts from prices you actually charged, use real end dates, and don't fake scarcity. Misleading sale claims can break consumer protection rules and marketplace policies, and they cost you repeat buyers.
| Instead of | Say | Why |
|---|---|---|
| "Was $99" when it never sold at $99 | The real previous price, or no reference price | Fake reference prices can be treated as deceptive |
| "Ends tonight" that runs another week | A real end date you stick to | Shoppers notice; trust drops |
| "Only 2 left" when you have 200 | "Limited stock" only when it's true | Fake scarcity breaks trust |
| "Up to 70% off" with one item at 70% | "Up to 70% off" only with a fair number at that level | "Up to" claims should be representative |
| "Everything must go" | "Clearance: final sale on these items" | Clear about returns on final sale |
State return rules clearly for final-sale items, on the graphic or right beside it. Rules on reference pricing vary by country, so check local guidance if you sell internationally.
Put your sale products on clean white, gold-friendly black or a brand color with a soft shadow, ready to drop into a sale banner template.
Prep sale products7 days free · 50 credits · No credit cardHow do you swap holiday imagery back in January?
Replace Christmas scenes with evergreen or winter images in the first days of January, starting with ads and your homepage, then listings and email templates.
- Ads first: pause any ad with trees, ornaments, Santa or "gift" language by January 1. These look out of date instantly.
- Homepage and banners: swap the hero image on January 1 to the New Year sale graphic.
- Email templates: remove holiday headers and footers from automated emails, such as welcome and abandoned-cart flows.
- Listings: restore your saved evergreen image order; remove dated shipping-cutoff graphics first.
- Social profile: change cover images and pinned posts.
- Keep winter scenes (snow, knit, firelight) without Christmas props; they work until February.
Our holiday listing photo checklist covers saving originals before the season so this takes minutes, not hours.
Amazon, Walmart and Google Shopping don't allow sale badges or promotional text on main images. Use their built-in deal and coupon features instead, and keep New Year sale graphics for ads, social, email and your own store. More in our Black Friday product photos guide.
How do you make New Year sale graphics quickly?
Start from a sale template, load your brand colors, and swap in clean product cut-outs. You can make a full set in an hour.
- Pick 3 to 6 hero products for the sale and get them on one clean background or as transparent PNGs.
- Open a sale banner template in Canva, Adobe Express or AiArter's design templates.
- Apply your colors and fonts. A brand kit keeps them consistent across every size.
- Write the offer, end date and call to action. Keep it under 10 words.
- Duplicate the design for each size in the table above and adjust the layout.
- Make a second version for the final-days phase: change the headline to "Final days" or "Ends tonight".
Making New Year sale visuals with AiArter
- Clean backgrounds (4 credits): white, black, charcoal or your brand colors, with a soft shadow, so products sit cleanly on a banner.
- Transparent PNGs (4 credits) to place products on any template.
- Winter or custom scenes (8 credits) with the AI background generator; your product is kept as-is.
- Channel sizes (8 credits each): Instagram, Story, ad, Pinterest and website banner sizes from one image.
- Templates for sale banners, social posts and ads.
- Bulk: up to 50 photos per batch, one ZIP download, failed photos not charged.
Frequently asked questions
What size should a New Year sale banner be?
Use 1920×1080 (or a 1920×600 strip) for a website hero banner, 1200 px wide for email headers, and 1080×1350 for Instagram and Facebook posts. Keep text centered so mobile screens don't crop it.
When should a New Year sale start and end?
Most shops start on December 26 and end around mid-January. Refresh the graphics on January 1 to switch from after-Christmas to New Year messaging, and add a final-days version near the end.
What should I put on a New Year sale graphic?
The offer ("Up to 40% off"), a real end date, and one call to action such as "Shop the sale". Keep it under 10 words and put the details in the caption or landing page.
Can I reuse Christmas sale graphics for a New Year sale?
Reuse the layout, product cut-outs and brand colors, but replace Christmas props, trees and "gift" wording. Winter scenes without Christmas props still work in January.
How do I make a New Year sale banner for free?
Use a free Canva or Adobe Express account with a sale banner template, your brand colors and product photos with plain backgrounds. Export each size separately.
Can I put "Sale" on my Amazon product images?
Not on the main image. Amazon main images must show the product on pure white with no promotional text. Use Amazon's deal and coupon features, and keep sale graphics for ads and your own store.
Upload your sale products and get clean cut-outs, brand-color backgrounds and every social and banner size, ready for your New Year sale templates.
Start free trialSee pricing7 days free · 50 credits · No credit card. Trial images carry a small “Made with aiarter” mark; paid plans export clean files you can use commercially.
