Tag your links and see which ads sell
Build campaign links with UTM tags so your analytics shows which ad, post or email sent each visit and sale. Pick a channel preset, name the campaign and copy the link.
UTM Builder
No sign-up. Your links never leave your device.
The presets use mediums that Google Analytics 4 recognizes in its default channel groups (paid_social, social, email, cpc). If Google Ads auto-tagging is on, Google Ads clicks are tracked without UTM tags.
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How it’s built
- Each tag is added as a query parameter, such as
?utm_source=facebook&utm_medium=paid_social, after any parameters the link already has. - UTM tags already in the link are replaced, and a
#sectionanchor stays at the end where browsers expect it. - Tags are trimmed, spaces are replaced as you chose, and special characters are percent-encoded so the link stays valid.
- Blank optional tags are left out.
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Everything you need, nothing you don't
All six UTM tags
Source, medium, campaign, campaign ID, term and content.
Channel presets
Facebook, Instagram, TikTok, Pinterest, email newsletter and Google Ads.
Clean, consistent tags
Lowercase and spaces replaced, so “Spring Sale” and “spring_sale” don't split your reports.
Safe with any link
Keeps existing parameters and #anchors, and replaces old UTM tags instead of doubling them.
Warnings
Tells you when source, medium or campaign is missing.
Private
Built in your browser. Nothing is sent or saved.
Done in 3 steps
Paste your link
A product, collection or landing page.
Fill in the tags
Pick a channel preset, then name the campaign. Term and content are optional.
Copy the link
Use it in your ad, post, bio or email.