Practical guides for online sellers: product photos, marketplace listings, video ads and growing your store.
Add a text or logo watermark to product photos for free, with settings that look professional, and learn which marketplaces ban watermarks.
Read articleEvery favicon size and where it's used, Google Search's current requirements, ICO vs PNG vs SVG, and a table of file names and HTML tags to copy.
24 packaging ideas for small shops, from a $20 stamp to custom-printed boxes, with rough costs, eco options, box sizing and how to photograph packaging for listings.
How to design a favicon that reads at 16 pixels, which files to export and in what format, and step-by-step setup for Shopify, WordPress, Wix and custom sites.
The right Instagram highlight cover size and circle safe area, which highlights a shop needs, design ideas, how to make covers for free and how to add them in the app.
Sixteen Instagram grid layouts ranked by effort, the 3:4 profile grid sizes, how to split one image into a puzzle grid, and how to plan posts so the pattern holds.
What goes in a brand kit, how to make each part (logos, colors, fonts, photo style and voice), a template to copy, and where to keep it.
A simple process for choosing brand colors: palette size, the 60-30-10 rule, color psychology with caveats, accessible contrast, and using the colors in product photos.
PNG vs SVG vs JPG, four ways to remove a logo background, how to catch white fringes on dark backgrounds, and when to ask your designer for the vector file.
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