Product photos, listing images and video ads for online sellers.
The AOV formula and seven ways to raise it, with worked profit math for bundles and free-shipping thresholds, upsells vs cross-sells, and how to make bundle images.
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Gross and net margin formulas, a per-unit example with shipping, ads and marketplace fees, monthly net margin, and the formula for pricing to a target margin.
The materials + labor + overhead formula, how to work out each part, wholesale vs retail, a worked example with Etsy-style fees, and what to do when the price feels too high.
Why a 50% markup is only a 33.3% margin: the formulas, a conversion table, worked pricing examples, and the mistakes that quietly cut your profit.
The discount percentage formula both ways, how stacked discounts really add up, what buy-one-get-one is worth, and how deep a Black Friday sale can go before it loses money.
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