#online-selling
Practical guides for online sellers: product photos, marketplace listings, video ads and growing your store.
eBay Listing Tips (2026): Titles, Item Specifics, Photos, Pricing and Returns
A field-by-field guide to eBay listings: how to write an 80-character title, fill item specifics, use photos, price from sold listings, set Best Offer, shipping and returns.
How to Calculate Customer Acquisition Cost (2026): CAC Formula and Examples
The CAC formula with a worked monthly example, blended vs paid CAC, how CAC relates to ROAS, how to compare it with lifetime value, and examples for small online shops.
How to Make a QR Code for Business (2026): Static vs Dynamic, Size and Uses
Static vs dynamic QR codes, the best places for a small business to use them, print size and contrast rules, and a testing checklist before you print.
How to Calculate Profit Margin (2026): Formula and Examples for Online Sellers
Gross and net margin formulas, a per-unit example with shipping, ads and marketplace fees, monthly net margin, and the formula for pricing to a target margin.
Product Photography Props Ideas (2026): 36 Cheap Props and the Rules for Using Them
Thirty-six cheap props for beauty, food, fashion, home and tech products, the rules that keep props from stealing the shot, and where props aren't allowed.
Product Photography Lighting Setup (2026): One, Two and Three-Light Guides on a Budget
Where to put your lights, how to soften and bounce them, and which setup to use for which product, from a free window setup to a two-softbox kit.
Product Photography Angles (2026): 7 Shots Every Listing Needs, With a Shot List
The seven angles that cover almost every product, which ones to use for shoes, jewelry, bottles and more, and a shot list you can follow on every shoot.
How to Price Handmade Products (2026): Formula, Examples and Etsy Fees
The materials + labor + overhead formula, how to work out each part, wholesale vs retail, a worked example with Etsy-style fees, and what to do when the price feels too high.
How to Photograph Rugs and Textiles (2026): Overhead Shots, Texture and Color
A rug and textile photo guide: overhead ladder shots, fixing keystone, pile and weave close-ups, photographing the back, accurate colors and showing size.
How to Photograph Plants to Sell (2026): Light, Scale, Color and Shot List
A plant seller's photo guide: window-light setup, the shot list buyers expect, pot vs bare-root, honest size and scale, leaf detail and accurate greens.
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