Product photos, listing images and video ads for online sellers.
The full invoice checklist as a table, the extra fields VAT and sales tax can require, how to word late fees, and the mistakes that most often get invoices paid late.
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What a packing slip is for, how it differs from an invoice and a shipping label, what to put on it, and where Etsy, Shopify and Amazon let you print one.
A good ROAS depends on your margin. A table of break-even and target ROAS by margin, two worked shop examples, and why a lower ROAS can still earn more profit.
The eight steps of editing product photos in the order that avoids repeat work, with target sizes per channel, free tools for each step and how to batch a whole shoot.
Fifteen concrete fixes ranked by how much they help, from light and background to framing, consistency, edges and export, with a checklist and the cheap gear that's worth buying.
The AOV formula and seven ways to raise it, with worked profit math for bundles and free-shipping thresholds, upsells vs cross-sells, and how to make bundle images.
What a shipping policy should say, with sample wording: processing vs transit time, rates tables, international duties, lost and damaged packages, the FTC shipping rule and 2026 holiday cutoffs.
The seven sections every return policy needs, sample wording for handmade, personalized and digital items, buyer rights in the EU, UK and US, and how Etsy and Shopify return settings fit in.
A step-by-step guide to making a small business invoice: what to include, how to number invoices, which payment terms to use, how to show tax and discounts, and examples to copy.
The ROAS formula with worked examples for one campaign and several, how ROAS differs from ROI and ACoS, how to compare it with break-even ROAS, and why platform ROAS can mislead.
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