Practical guides for online sellers: product photos, marketplace listings, video ads and growing your store.
Eyedropper methods for every computer, phone and design app, why the same color gives different codes, and how to use hex colors for your brand and product backgrounds.
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What goes in a brand kit, how to make each part (logos, colors, fonts, photo style and voice), a template to copy, and where to keep it.
A simple process for choosing brand colors: palette size, the 60-30-10 rule, color psychology with caveats, accessible contrast, and using the colors in product photos.
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