#small-business
Practical guides for online sellers: product photos, marketplace listings, video ads and growing your store.
How to Calculate Dimensional Weight (2026): Formula, Divisors and Examples
The dimensional weight formula, each carrier's divisor after the July 2026 USPS change, rounding rules, billable weight examples with the math, and ways to pay for less air.
How to Create a Brand Kit for Your Small Business (2026, With Template)
What goes in a brand kit, how to make each part (logos, colors, fonts, photo style and voice), a template to copy, and where to keep it.
How to Choose Brand Colors for a Small Business (2026 Guide)
A simple process for choosing brand colors: palette size, the 60-30-10 rule, color psychology with caveats, accessible contrast, and using the colors in product photos.
Small Business Saturday Social Media Post Ideas (2026): 24 Ideas With Captions
24 Small Business Saturday post ideas with captions and image ideas, a week-long posting schedule, the sizes you need, and how to make the graphics quickly.
How to Make a Product Catalog (2026): Step-by-Step Guide for PDF, Print and Wholesale
Choose a format, make every product photo match, lay out pages that are easy to scan, build a wholesale line sheet and export the right PDF for print and email.
AI Video Ads for Small Business (2026): Types, Costs and a Step-by-Step Workflow
The four kinds of AI video ads a small business can make, what they cost compared with filmed ads, a workflow from photo to live ad, and labeling rules.
How to Photograph Baked Goods (2026): Light, Angles and Styling for Home Bakers
A home baker's guide to photographing cakes, cookies and bread: light, the right angle for each bake, texture shots, props, packaging, consistency and food-safe styling.
Facebook Marketplace Photo Tips (2026): Best Photo Size, How Many Photos and What to Avoid
The best photo size for Facebook Marketplace, how many photos to post, how to take a first photo that gets messages, and the privacy mistakes small sellers should avoid.
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